Are you running an online shop but aren’t getting enough organic traffic? Well, then the most important thing that you need to focus all your efforts on is ensuring that your website is optimized for SEO. To make your store successful, you need to get to your potential customers, and for that, you need to enhance your search engine optimization. Well, that’s when Woocommerce SEO comes into play. In fact, Woocommerce powers around one-third of all online websites
As the name suggests, SEO or search engine optimization is all about optimizing the website to make it more SEO friendly. Improving search engine optimization on a woocommerce website can grow your products sale. As by doing SEO, you can focus on strong keywords to get your products ranked high in the search engine. By making your online store SEO friendly, you can easily drive organic traffic and boost the sale of your products & services.
The eCommerce space is highly competitive so to get on to the top position on Google, you need to invest in search engine optimization. Search engine ranking tends to change every day that is why it is important to focus on SEO so that you can easily beat your competitor in the digital landscape.
Is Woocommerce SEO friendly?
Woocommerce is a plugin powered by WordPress that enables you to run a normal website into an e-commerce website. This plugin comes with notable functionalities that help you set up a fully functional e-commerce site. WordPress itself is highly SEO friendly, and woo-commerce on top of it is equally well-optimized & SEO friendly. However, just installing woocommerce isn’t enough to make your products rank higher, you need to do a thorough optimization of all your products to make it more SEO friendly.
In this article, we’ll discuss the essential woocommerce SEO checklist that everyone should incorporate into their woocommerce website:
Optimize your product page title
One of the most important elements of every e-commerce website is its products. To boost the organic sale of your product, you need to optimize its product pages. All you need to do is add title tags to the product pages so that search engine crawlers can easily read & rank it. You need to write an SEO-friendly product title so that it can easily rank on the first page of the search result. You can also choose a different SEO title for products than its title on the store as this way you can easily plug effective and relevant keywords that can make your product rank.
While writing the SEO title of your product pages, always make sure to keep its length under 60 characters and it should accurately describe the product so that search engines can direct all the right traffic to your products. Also, make sure to keep it unique so that you can have a better chance of ranking on the search engine.
Create SEO friendly product URL
The next thing that you need to take into consideration is ensuring that your products have an SEO friendly URL. All you need to do is configure your product permalinks properly so that it can have a short and unique identity. Unnecessary elements in the URL structure should always be avoided as it ruins the user experience of the customers.
While optimizing the product url, always ensure to keep it short, unique, descriptive, and also contains the relevant keyword in it. Also, you should always avoid the stop words like “a”, “the” from the URL structure.
Optimize the product meta description
The next thing that you need to take into consideration is adding & optimizing the product meta description. The meta description is an important element that describes the product & evokes the customers to click on it. While adding a meta description, make sure to keep it clear and descriptive so that customers can easily get the idea about the product.
The next thing that you should consider is enabling breadcrumbs. By doing it, you can make the website navigation clear. It helps in making the path transparent & user friendly. Overall, it helps in improving the user experience of the website.
Add image alt tags
The next thing that you need to do is adding clear & concise alt tags in the images so that your products can become more accessible to the customers on the search engine. To make your images SEO friendly, you can also consider adding keywords to them.
Make site navigation simple
To make your website more SEO friendly, all you need to do is make your site’s navigation simple & clear. Simple and clear navigation can make your website more user-friendly & can reduce the bounce rate. Always display important pages and links in the navigation bar so that your visitors can easily find them.
Add relevant product categories & tags
To make your product page SEO friendly, always make sure to add relevant tags and categories so that the visitors can easily navigate the website and find the product they came looking for.
Wrapping it up, we can say that by enhancing with woocommerce SEO, you can make your website perform better on the search engine. Moreover, it can improve the traffic and sales of your online store so always ensure to incorporate woocommerce SEO to make your website rank on Google.