Why Internal Linking Matters for SEO?

Internal backlinks are a crucial part of SEO as it helps you in establishing a hierarchy on your site. Google loves those webpages where the content of the post is somewhere linked to the other posts of the same website as it gives the idea of the structure of the website. Just like external linking, internal links also affects the SEO of the website as to rank the website on the SERPs (search engine result page) Google crawlers take site architecture into consideration.

Earning great authority on the search engine is not something which will happen automatically, you need to work on your website’s external as well as internal linking to attain higher ranking & site traffic. By doing internal linking, you can give a proper structure to your website, and it also helps in showing the search engine bots that you don’t create unrelated content in your website.

We’ve rounded up a few reasons why internal linking is important:

Establishes website hierarchy

One of the most important reasons for building internal linking is that it helps in establishing website hierarchy. Website hierarchy helps in adding structure to your website and it also makes your website easy to navigate. When all the pages of the website are interlinked then it helps in improving the user experience of the website.

Distributes page authority throughout the site

By doing internal linking on your website, you can distribute page authority throughout the site. The ranking power of the website will spread throughout all the linked pages. Linking high-performing pages to other pages help in distributing link juice which increases the overall SEO value of your website.

Decreases bounce rate

Internal linkings helping in decreasing the bounce rate of the website. Google consider bounce rate as one of the crucial factors before ranking a website on the search engine. People stick to those websites where they find some valuable content, and this gives a positive signal to the search engine.

Increases page strength

Linking authoritative pages of the website to the weaker pages can help in increasing their page strength. Your weaker pages can get more exposure by linking it to the authoritative pages.  Internal linking also helps in increasing the page views of the website.

Final Thoughts

Consistent internal linking is a great driving force to boost search ranking. Incorporating effective internal linking strategy can help Google crawl your website & will also encourage the customers to further browse your website.