Choosing an appropriate E-commerce platform for your online store is quite critical. It is one of the first decisions that one needs to take before setting up the website. By starting an e-commerce store, you can quicking grow your business in a short span of time as nowadays, people visit online stores more than physical stores. There is too many e-commerce website builders available in the digital landscape which makes it quite tough for people to decide which platform is best suitable for their website. While deciding the website platform, you need to consider its features, cost, flexibility, etc. so that you will know what you will face when your business will grow.
E-commerce platforms are developed in a way that you can easily manage your website operations & sales. Nowadays, more and more people are gravitating towards online stores that is why most brands are coming up with their online stores to leverage their sales & ROI. For having a solid presence in the digital environment, you need to create an impactful e-commerce website.
If you want to sell products or services online then you need to make a wise decision on which platform to choose setting up your business. Every website builder offers different functionality & features so first, you need to analyze your business needs then you need to check which e-commerce platform can accommodate all your business objectives. Investing in an e-commerce platform without having proper knowledge of its working and features is utter stupidity.
Some e-commerce platforms are good for people who want their website to be simple & cost-effective, some sites are more SEO-focused, and some are better for those who have great coding skills. You need to align your business needs with what the e-commerce platform is offering. The better you know about the e-commerce platform, more easily you can manage your website’s operations.
We’ve rounded up some of the best e-commerce platforms for your business:
One of the most popular e-commerce platforms for running an online business is wooCommerce. WooCommerce is a WordPress plugin with which one can easily transform his ordinary website into a full-fledged e-commerce website. If you have sharp coding skills then you can integrate woo-commerce into your site for selling products or services. It is all in one package as you will find built-in analytics, customizability, etc. in it. It is good for novice business owners as it doesn’t support social media marketing or proper SEO so if you want to expand your e-commerce business then consider choosing another e-commerce platform.
- It is mobile-friendly
- Supports many payment gateways
- It is an absolutely free plugin
- It offers marketing functions
- It has a learning curve
- You can grow your business beyond its capabilities
The next popular e-commerce platform is Shopify. Shopify is the best option for people who want to adopt social media marketing techniques to grow their business. It is a simple platform fully packed with features that offer superior performance. Unlike, woo-commerce, one doesn’t need to have a deep knowledge of coding to work on it. No matter how big or small your business is, Shopify can help you grow your business. Even if you want to expand your e-commerce store, you can still use Shopify as it has high capabilities. There are a variety of plans available so you can choose whichever suits your business needs.
- Provides one-in-all option such a cart, analytics, flexible payment gateways
- Offers social media integration
- Doesn’t require any 3rd party application
- Allows mobile access
- Changing theme is quite complex
- Plans are quite expensive
The next powerful e-commerce platform on the list is Magento. To be able to run an e-commerce website, you don’t need to have an expert knowledge of coding but if you have it then you can use it to make the most out of this platform. A wide variety of extensions are also available to make your website fully functional. You can also build extensions on your own by using codes. Magento is suitable for all the businesses that want to easy yet powerful e-commerce platform. It is incredibly flexible to use so you can use it to grow your business in the digital landscape.
- Doesn’t require any coding knowledge
- An array of templates available
- Offers streamlined back-end
- Offers secured payment options
- It has a learning curve
- Enterprise cost is quite expensive
So, these are the top 3 most popular eCommerce platforms for your business so you need to choose the platform which is best suitable for your business needs. Also, don’t forget to consider your coding skills and expectation of growth while deciding the platform as it will have a direct impact on your business.
While starting an online store, one needs to choose the website platform wisely. A platform that is packed with necessary features & functionalities is all one needs to make their online business successful.