The new year is just around the corner and with the arrival of 2020, you can expect a lot of things changed in the world of digital marketing. Every year comes with a set of different digital marketing trends that every marketer must consider adopting to plan a successful year ahead.
In this highly competitive digital world, it becomes highly essential for every business to stay current with the latest trends so that they can adopt suitable strategies to stay ahead of the competitors. By the start of 2020, you should be aware of all the changes that can happen in the digital marketing world so that you can invest your time and resources successfully. In recent years, businesses of almost every niche are making efforts to create a strong web presence.
If you want to attain a prominent position in the online landscape then you should consider understanding what techniques could be beneficial for your business and how your customers will react to it. By staying current with the latest updates, you can easily generate more revenues. By incorporating new trends, you can attain exciting opportunities that will help you in attaining measurable results.
The digital world is evolving day by day which is due to everchanging technology & digital marketing trends. So, to engage more customers & to attain a prominent online presence, you need to incorporate the latest digital marketing trends.
In this article, we’ve rounded up the major digital marketing trends that you can expect in 2020:
Increased use of artificial intelligence
It is almost 2020 and the one thing that will be dominating the world of digital marketing is artificial intelligence. In the upcoming year, AI will be taking over many things such as customer care etc. Due to its ability to work like humans, they are much preferred to carry out many simple tasks such as basic communication, product recommendation and email personalization, etc. If you want to make your business stand out then you should consider incorporating artificial intelligence on your website.
Social messaging app
Earlier social media is just meant to interact with friends & family but now more and more businesses are choosing these platforms to bridge a gap between them & their customers. It has become one of the most popular ways a customer likes to interact with a business as it allows extremely personalized marketing. If you want to connect better with your customers then you should consider using the social messaging app as you can easily educate your customers about the products & boost sales etc.
Position “zero” in SERPs
In 2020, position one will be taken over by the position zero in SERPs. You need to make your strategies in a way that your content appear in the featured snippet section. It is considered as the prime position that appears at the top of the result page. You need to make your content impactful so that it attains the position 0 rankings.
If you want to attain a good position in the search engine then you should make your content more interactive so that it can easily capture the attention of the people. To be able to drive more traffic & high revenue, you need to create fresh & interactive content such as shoppable posts, quizzes & polls, etc. By creating interactive polls, you can make your content highly sharable which will help in boosting your brand awareness.
The next thing that you should be doing in the coming year is personalization. You need to personalize each and every element like products, emails, content etc. so that you can make your business stand out in the digital landscape. People love to interact with the companies which offer a personalized experience to their customers. With the power of personalization, you can easily make most out of your marketing strategies.
The next major trend would be influencer marketing. Influencers could be Instagram or youtube celebrities who will market your products & spread the word about your business. In 2020, you can consider incorporating influencer marketing to market your products through their social platforms. Nowadays, businesses can easily market their products by collaborating with good influencers which will help your business in generating more leads and customers.
Smart bidding in Google ads
The next important change that you will witness in the digital marketing world is smart bidding in Google ads. Google ad updates have announced that they will add smart bidding features in the Google PPC ads which will help you in maximizing your conversions.
So, these are some digital marketing trends that you can expect in the coming year. The world of digital marketing is constantly evolving so to be able to attain the top position in SERPs, you need to keep up with these latest trends.
To sum this up, we can say that every business should adopt the latest digital marketing trends to stay at the top of the Google ranking. By incorporating all these marketing trends in 2020, you can help your business achieve all the desired marketing goals.