Website trust signals are a very important factor for having a reliable web presence. For overall business growth, your business website must have enough trust signals to drive conversions. Trust signals refer to those website elements using which the visitors decide whether to interact with the particular business or not.
If visitors find your website reliable then they will easily stick to your website and can become a loyal customer. Through trust signals, you can assure your visitors that you are a genuine company and they can count on you. Including high-quality trust, signals can boost your website visibility and conversion rates.
Here are a few proven trust signals that can make your website more credible in the customer’s eyes.
Adding Reviews & Ratings
Generally, Customer considers honest reviews & ratings of other customers before buying anything from that website. No marketing strategy is more powerful than an honest review. Displaying reviews & Ratings can influence customers in making a purchasing decision. So, including customer reviews & ratings act as a trust signal which can attract more customers towards your site.
Add social media handles
In this age of social media, no business can survive in the online world without being on a social media platform. By having a social media profile, contemporary businesses can easily connect with its customers and it also helps in making the business appear reliable and trustworthy. Adding social media platforms acts as a true signal for your WordPress website.
Adding clear contact details
Presence of clear contact detail on your website will make your business look credible and reliable. If your business has a physical location then you need to display the contact details on the homepage to make it convenient for the customers to locate your business. Displaying contact details can also improve your local SEO ranking.
The next thing that you need to take care of is that your website must have easy navigation as it helps in enhancing user experience. Website design and layout is the first thing that people consider while judging its credibility, therefore, it acts as a trust signal for a website.
Keep your blog posts updated
If your website has a blog section added then you need to keep it updated. Regularly updated website also acts as a trust signal. Blog posts having relevant and useful information can help in gaining visibility in the search engine and it also shows your business in a positive sense.
Having a trustworthy web presence is of the utmost importance to enjoy high revenues and conversions rates. You need to make sure that you only put authentic and relevant information on your website. Implement all the above-stated tactics to make your website trustworthy.