In this digital landscape, having a social media presence is of the utmost importance for every business. In the world of social media, Instagram is one of the most powerful social media networks. Since its launch in 2010, Instagram has gained huge popularity among people, and it has become the favourite marketing platform for marketers. With over one billion monthly active users, every social media strategy is incomplete without Instagram.
This photo-sharing platform allows the brand to advertise their products to their customers to boost user-engagements. Around 80% of the people active on Instagram follow brands which offer a great opportunity to the brands to meet their marketing goals. In recent years, Instagram marketing has gained so much popularity in the business world as marketers have build a strong loyal audience base using this platform.
To be able to make the most out of Instagram, you need to have a solid strategy otherwise, all the efforts & time spend will go in vain. No matter how big or small your business is, Still, Instagram can be an absolute goldmine for you. It’s a highly targeted platform using which you can attract potential customers and build a long-term relationship with them.
To reap the benefits of Instagram marketing, you need to put all your efforts in the right direction with the proven tips that can escalate your business growth.
In this article, we’ve rounded up a few essential tips with which you can improve your Instagram marketing strategy:
Switch to a business profile
One of the most important thing that you need to take into consideration is switching to a business account for business purposes. Before jumping into running marketing campaigns, you need to ensure that you have a business account. A personal account doesn’t come with many functionalities & you won’t able to get access to your account’s analytics so you should switch to a business account as soon as possible.
To run successful marketing campaigns, it is essential to track the metrics which is only available in the business account so before getting started with Instagram marketing, make sure to click on “switch to business profile”.
Increase your follower base
Another important thing that you need to consider while doing Instagram marketing is taking the necessary steps to improve the follower base. Until you have a good follower base, you won’t be able to desire better engagements so you should put all your focus making your account engaging enough to compel people to follow you. Without grabbing lots of followers, you won’t be able to generate high sales.
If you have just created a new Instagram profile then you should put all your efforts to make people follow your brand such as offering incentives to the people who follow you or reaching out to email subscribers to spread awareness about your Instagram profile. You need to figure out what kind of people are your target audience then you can put in efforts to target that audience with your content.
Create a good first impression
The next thing that you need to do is ensuring that you have a good first impression on your visitors. Even in the social media world, the first impression does matter. You should make your profile interesting to the virtual world by having a good profile picture and amazing bio so that it can leave a long-lasting impression on the people. Make sure to add a picture that matches with you rand identity. Your bio section should be written in a way that it can tell people about your brand in great detail. And, when it comes to posts, make sure to share high-quality images so that you can easily boost engagements & leave a lasting impression.
Add hashtags to your captions
Hashtags play a significant role in Instagram marketing. You should consider adding relevant hashtags in your every post along with the caption so that your post can reach out to a wider audience. You can always make use of unique hashtags to promote your campaigns. Hashtags are highly effective as you can make use of it to drive engagements & boost your brand awareness.
Post Instagram stories
Instagram has a feature to display posts which last only for 24 hours. You can make use of it to boost your brand visibility and engagements. This feature is quite similar to Snapchat stories, which allows the people to see your pictures or video. It is a great way to keep your target audience engaged with your brand. Avoid posting irrelevant pictures as then you won’t be able to make your customers connected with your brand. You can post all the daily-offers so that it makes the customers compel to visit your website.
Collaborate with influencers
The next thing that you should consider doing is collaborating with your industry influencers so that you can widen your customer base. Influencer marketing is highly prevalent in Instagram landscape & many companies incorporate it in their marketing strategy to drive better engagement & sales. Make sure that the influencer you are thinking about collaborating with has a good follower base so that you can have higher engagement & conversions.
Share user-submitted pictures
Never underestimate the power of a user-submitted picture. Just sharing your polished content isn’t enough to make your Instagram game strong, you should consider sharing user-submitted pictures of your product to have a better impact on your customers. User-generated content is highly authentic & people love to see more of it so by sharing user-submitted pictures, you can easily boost your brand’s credibility.
So, these are a few tips which every business needs to incorporate in their Instagram marketing strategy to drive better results.
Wrapping it up, we can say that, Instagram is one of the most effective social media platforms that you can use to drive your marketing goals. To make the most out of this platform, make sure to include these effective tactics in your Instagram marketing strategy.