When it comes to running a blog website, most people think that their work is done after hitting the publish button but they forget to consider doing the after-publish task that’s why their posts don’t get enough visibility & engagement.
Everyone wants their blog post to gain maximum exposure & engagement but for that, you need to create an effective strategy that will help in promoting your blog posts across the digital platform. Publishing a blog post then moving on to the next one will only result in wasting your efforts as without promoting it properly, it can’t reach to your target audience all by itself.
Just pouring your heart & soul into creating engaging content isn’t enough as to be able to gain maximum value from it, you need to put equal efforts in after-publish tasks. The more you spend your time promoting your blog post, the better you will be able to tell the search engine & your target audience about your new content.
We’ve rounded up a few things that one needs to do after publishing a new blog post:
Optimize for search engine
One of the most important things that one needs to do to make their content popular is to optimize it properly for the search engine. Search engine optimization of every blog post is highly crucial as it ensures that your content can easily gain visibility & rank in the search engine. Make sure to add a relevant keyword, metatags in it so that the search engine can easily crawl it.
Proofread your post
The next thing that you need to consider is proofreading your content before sharing it with your target audience. Sometimes, while writing your post you can’t find out errors but once you finish writing it, make sure to read it so that your content is free of any errors & other issues. Most bloggers don’t proofread their blogs before sharing so when the readers find out the mistake then it gives a wrong impression on them.
Share the post on your social profiles
The next that you should consider doing is sharing your new posts on your social profile so that it can easily reach out to your target audience. By sharing your post on social media platforms, you can easily get better traffic & engagements. As we all know social media is a great marketing tool so by sharing your post on the various social media platform, your post can easily gain maximum exposure.
Create high-quality backlinks
The next thing that you need to do creating high-quality backlinks for your new blog posts. To make your blog posts rank better on the search engine, you need to keep your eyes on high-quality backlinks. All you have to do is make a list of blogs that covers similar topics then you can contact them & ask them to build backlinks. By getting backlinks from high-authoritative relevant sites, you can easily rank better on the search engine.
Share on quora
Quora is a great Q/A website where you can easily drive traffic to your website. All you have to do is answer some questions related to your blog post then you can insert your blog post’s link in it so that you can attract new audiences to your blog. Also, make sure to add value content first then put your blog’s link otherwise people will consider it as a link generation tactic and will not even bother to read it.
Send to your email subscribers
The next thing that you should consider doing is sharing your content with your email subscribers. The email subscribers are the most loyal audience and by sending them your new content updates, you can easily improve your engagement rates. By sending emails to your subscribers, you can boost the frequency of your traffic & engagement.
Reply to comments
Most bloggers often ignore giving replies to their user’s comments and this is a huge mistake that one should avoid as it not only kills conversation but engagement also. After publishing your content, always make sure to respond to every single blog comment that your readers have left on your blog post. It is a great way to connect better with your audience & it also encourages new users to comment.
Create social bookmarks
Social bookmarks play a crucial role in every SEO strategy. It is a great way to secure a good amount of traffic. You can submit your site to various social bookmarking sites then you can easily drive higher traffic from there.
Link to old posts
The next thing that you can consider doing is linking your new posts with your old posts. It will not only strengthen your backlink structure but will also help in gaining a better rank on the search engine. Linking new content with your evergreen content will help in passing on the link juice & will help in leveraging traffic.
So, these are a few things that every blogger should consider doing after publishing their new blog post. By putting extra efforts into after-publish tasks, you can make your posts gain better exposure in the search engine.
To sum this up we can say that, just writing & publishing a blog post isn’t enough to secure a prominent position on the search engine as you need to do all the after-publishing tasks to reap the desired results.