When it comes to search engine optimization, keyword research sets the foundation. With Google’s search algorithm evolving day by day, it can be hard for your business to stand out in the competitive digital world without targeting the right sets of keywords.
The power of keyword research lies in understanding the target market. By optimizing your website for the right keywords, you can satisfy both users & search engines.
Any SEO strategy starts with researching keywords as when someone looks for any product or service on the search engine, they input keywords into the search engine. By optimizing your web content for the search terms that people type, you can easily drive quality traffic to your website.
Search engine traffic isn’t going to come to your website itself. It’s the outcome of deliberately incorporating effective strategies that can make your website discoverable. Every SEO strategy begins with thorough keyword research that can help you help you craft content to satisfy both users & search engines.
Understanding the importance of keyword research
Proper keyword research is important to understand what terms your target audience uses. By using the right sets of keywords, you can target the right audience who are interested in your products/services. If you don’t incorporate keyword research, then you won’t be able to craft content or optimize your website for the words that people use. Through keyword research, you can also know about the search intent & find out what your audience is looking for.
By doing keyword research, you can gather data to uncover these questions:
- What are people looking for?
- How many people are searching for it?
- In what format do they want that information?
Once you get answers to these questions, then you can easily create strategies that can help you run successful campaigns.
The two criteria that you need to consider to find the right keywords are:
- Search volume: Search volume shows the popularity of the keyword in the search engine. The higher the search volume, the more people are using that keyword. Checking keyword search volume is important as you don’t want to target keywords if no one is searching for them.
- Competition: The competition of your keywords also matters to understand if there is any chance of ranking for it. If your target keyword has high competition, then it will be difficult for you to rank on the search engine. You need to choose keywords with low competition so that you can easily rank on them.
Now, that we’ve discussed the importance of keyword research, it is time to guide you through the orderly process of keyword research for SEO:
Step #1. Determine your goal
The first thing that you should be doing is determining your business goals. Before you do your keyword research, you need to figure out, who are you exactly trying to reach & why? By analyzing your business goals & niche, you can target the right keywords.
Step #2. Make a list of all the keywords relevant to your business
The next step in this process is listing down all the topics that may be relevant to your business. You can come up with 10-20 keyword ideas that you think best describe your business and its products/services.
Step #3. Research your keywords
The next thing that you should be doing is researching your keywords using tools such as Google keyword planner, Google trends, etc. You need to check the search volume & competition of your listed keywords to find out whether those keywords will work for you or not. You can also get more keywords ideas by checking out the “related searches” on Google’s search page.
Step #4. Go for long-tail keywords
When it comes to keyword research, most people tend to focus on head terms, but due to high competition, these keywords are mostly taken by big businesses. So, instead of going after head terms, you should focus on targeting long-tail keywords. Such keywords have low competition & high conversion value so by using them in your SEO strategy, you can definitely convert more people.
Step #5. Analyze the competition
The next thing that you should be doing is analyzing your competitors. By doing so, you can easily figure out what keywords your competitors are aiming for. If you and your competitors have little competition, then you can easily outrank them.
So, these are the smart ways to do keyword research for SEO. By finding the right set of keywords, you can boost your SEO strategy. Keyword research is an ongoing process so be sure to re-evaluate your keywords after every few months so that you can rank better on the search engine.
Doing keyword research can be a tedious task but it is an important element that can help you run your SEO campaigns successfully.
Wrapping it up, we can say that keyword research lays the foundation of an SEO campaign so always make sure to aim for the right sets of a keyword so that you can accomplish your business goals. Follow all the steps mentioned in this post & smartly do your keyword research.