In this age of social media, every marketer needs to solidify their social media marketing efforts to make their business better engage with your target audience. In recent years, social media has influenced people’s lives & you can expect nothing but the same, however, the one thing that keeps on evolving is social media trends.
Social media is a great marketing tool, and it is considered as one of the best ways to stay connected with your audience. No matter how big or small your business is, you should use social media as your go-to platform to approach your target audience. Moreover, it is highly crucial for every marketer to incorporate the latest social media trends in their marketing strategy so that you can make the most of social media. It is truly very challenging to find a proper balance between incorporating the latest trends & to have a good sense of social data.
Social media has become an inseparable part of digital marketing. Every marketer needs to understand that to be able to make their digital marketing strategy successful, they need to keep up their social media game. When it comes to creating an effective social media strategy, you need to ensure that you have the right resources at your disposal so that the results you get are as effective as possible. Also, you need to stay up-current with all the social media trends that are approaching the world of social media so that it can effectively boost your business in 2020.
We’ve rounded up a few social media trends that you can’t ignore in 2020:
Trend #1: Video Content is the king
Video content is considered as the king in the world of social media. In social media platforms, around 80 percent of traffic is generated by sharing engaging video content. In 2020, you need to put more emphasis on creating engaging videos that can easily capture the attention of the people & keep them interested in more such content. By sharing engaging storytelling videos on your social media profile, you can easily drive higher traffic & boost conversion rates.
Trend #2: Ephemeral content to leverage the popularity
Nowadays, the social media trend that is gaining popularity is ephemeral content. Ephemeral content refers to those content that is visible for only a short duration. Instagram, Facebook, and Snapchat stories are ephemeral content as they are engaging, and disappears after a short duration. In 2020, you’ll see a substantial rise in the number of users who actively watch ephemeral content. By incorporating this social media trend, you’ll see a visible difference in your user engagement rates.
Trend #3: Shoppable posts for social shopping
If you run an e-commerce website then you must incorporate this trend in your social media marketing strategy. You need to share shoppable posts on your social media platforms so that people can have a frictionless shopping experience. Nowadays, people love to buy things that they find interesting on social media so by making it a shoppable post, you can make it easier for people to access your products. This trend will definitely become more popular in the year 2020 as it will allow people to shop without leaving the social media site. You can easily market your products by incorporating this social media trend into your social media platform.
Trend #4: Employee advocacy
The next trend that you should consider incorporating in your social media marketing is using employee advocacy. For any business, regardless of its size, its employees are its great asset as they can truly make your business successful. Nowadays, by using employee advocacy, you can encourage your employees to share your content on their social media handles which will help in building the brand.
Trend #5: Connecting with nano-influencers
Influencer marketing is not going anywhere in 2020 but you might see some changes in it. Until 2020, influencer marketing was all about connecting with big influencers who have millions of followers but due to the rise of fake influencers & fake followers, the importance of nano-influencers has grown significantly. If you want to do influencer marketing then you should connect with nano-influencers. Although they have a small audience still you can expect more meaningful engagement with their audience as they are truly connected with their audience.
Trend #6: More private interactions
Nowadays, audiences prefer to interact with those brands who engage in building a meaningful connection & more private interactions. If you want to build a long-lasting relationship with your customers or to drive new ones then you need to take steps to make your interactions more private & personalized. This will help in creating an intimate environment which will help to create a more meaningful connection with your audience.
Trend #7: More dynamic social ads
The next social media trend that you will see in 2020 is more dynamic social ads. If you run an e-commerce website then you may want to run ads on social media to market your products. To encourage this, now the social media platforms have rolled out more dynamic & unique social ads to encourage the concept of social shopping.
So, these are the major social media trends that you will witness this year. Social media is a great marketing tool but it is constantly evolving so you need to keep your eye on all latest trends & incorporate them in your social media marketing so that you can take your business to the next level.
Wrapping up, we can say that, by following these 7 latest social media trends, you can easily drive higher traffic & better sales opportunities.