SEO has become a critical component for the growth of every business and so is social media. In this crowded online environment, both SEO & Social media can help you increase your visibility & search ranking.
But, have you ever realised that your social media strategies can also boost your website’s SEO?
Well, when it comes to discover & help people make their purchasing decisions, both the marketing channels are quite similar. By improving your social media strategy, you can easily boost your SEO. In this highly competitive digital landscape, you need to implement strategies that can give a competitive edge to your business. Social media can help you bring more attention & link opportunities which is a great way to elevate your SEO efforts.
Now, you must be wondering does Social media ranking have a direct impact on the search engine ranking?
Well, the reality is that social media can help boost user engagements that can lead to many things, such as more backlinks, improved SERP ranking, etc.
Having a thorough understanding of both SEO and social media can help you stay ahead of your competitors. Even Google also measures social signals while ranking any website on the search engine which makes it quite clear that social media can boost your website’s SEO score.
Let’s get into the details. Shall we?
We’ve rounded up a few social media strategies that will definitely boost your SEO:
#1. Create a strong presence
With so many brands on the digital landscape, standing out can be quite hard. The best way to capture your target audience’s attention is by creating a strong presence. You need to build your brand in a way that it has distinguished from the rest of the brands. Your content should be engaging & authentic so that more and more people enjoy connecting with your brand.
#2. Link building
Social media is a great marketing channel that can help you build a good link profile. By creating authoritative, high-quality content, you can entice people to link. By using social media to strengthen the backlink profile structure, you can easily boost your SEO. Instead of using email outreach for link building, you can alternatively use social media. You can find endless link building opportunities & build a good network with people on social media.
#3. Engage with audience
To boost your website’s SEO, you need to engage with your target audience and what better than social media to engage with your audience. Social media provide you with the opportunity to engage with your target audience to create a personal connection with them.
For a business to grow, it is important to build a strong & long-term relationship with its audience. When you connect with your audience then it builds a positive reputation for your business.
#4. Social media can help your content get indexed faster
You can also use social media to boost the traffic & engagement of your published articles. Once you have published an article on your website, make sure to share it on your social handles to get more clicks. By sharing your content on social platforms, you can signal Google to crawl & index your website.
#5. Leverage hashtags
Another effective social media strategy that can boost your organic traffic is by leveraging the power of hashtags. On social media platforms like Twitter & Instagram, people are heavily dependent on hashtags to find any particular content so by using the hashtags in the right manner, you can surely boost your SEO efforts.
#6. Boost positive brand mentions
Google consider brand mentions to view business as an entity so by using social media platforms, you can encourage people to connect with your brand and boost positive brand mentions. The more people will talk about your brand, the more authoritative your brand will become. By creating engaging content on your social media platform, you can aware more and more people about your products & services & gain positive brand mentions.
#7. Optimize your images for SEO & social
The world of social media is dominated by powerful & aesthetic images that can easily communicate your message. To boost your organic search engine ranking, make sure to use well-optimized images that can help you drive the organic traffic & can encourage your audience to share. This may look trivial but it can actually make a big difference in the long run.
So, these are a few impactful social media strategies that you can use to boost SEO. By aligning your social media strategies with your SEO efforts, you can drive more traffic & nurture long-term relationships with your target audience. Always remember to craft your posts keeping both SEO and social media best practices in mind so that you can easily drive quality traffic & backlinks.
Wrapping it up, we can say that SEO and social media have a lot of common threat which can help you in attaining your business goals. By making an effort to strengthen your social media signals, you can definitely boost content visibility and SEO ranking.