When it comes to SEO, keywords play a crucial role in shaping your search engine visibility. Keywords are the user’s search intent so to rank higher on a search engine so you need to incorporate well-researched keywords to rank higher than your competitors.
While doing extensive keyword research, the first thing that pops up in the head is whether to consider a set of short-tail keywords or long-tail keywords. Focusing on the right keyword can bring endless traffic to your site. By targeting the right keyword, you can cater to people’s individual needs. Keywords play a crucial role in determining whether the SEO of the website will meet its success or not. Before deciding which keywords should be employed on the website, one should always consider doing proper keyword research.
For extensive keyword research, you can make use of popular tools like Google AdWord keyword planner where you will get popular keyword suggestion with their monthly global & local searches. We all know how ranking for the right keywords is the key to increase the overall traffic of the website but which keyword should you use is the main factor to attain visibility on the search engine.
Let’s understand both short-tail & long-tail keywords more deeply to make your website’s SEO campaign successful:
Generally, short-tail keywords or head terms consist of around 1-3 words. Such keywords are highly competitive, and one needs to use short-tail keywords effectively to make it rank on Google. Undoubtedly, short-tail keywords hold the most traffic but if you are a novice website owner then you should not rely on such keywords to wank your website.
- High volume
- High competitiveness
- High cost
- Low conversion rate
- Low focus
Unlike short-tail keywords, long-tail keywords may have less traffic but these are more effective as long-tail keywords are more likely to be used by the people who can potentially become your customer. More than 70% of searches have long-tail keywords & they are consist of more than 3 phrases.
- Low volume
- Low competitiveness
- Low cost
- Low conversion rate
- High focus
Which works better in SEO?
For a successful search engine optimization campaign, you need to use an ideal mixture of keywords. Make sure to incorporate keywords in the content organically and avoid over-stuffing keywords every here and there. If you are a novice website owner then you should solely focus on long-tail keywords as due to their less competitive nature, you can easily rank your website higher on the search engine using those keywords whereas if you are willing to attract higher traffic from the target market then you should consider using short-tail keywords in your SEO strategy.
To increase your website’s organic traffic, you need to create an effective keyword research strategy to check which sets of keywords work best for you then you can target such keywords to grow your traffic. A well-rounded keyword foundation can surely take your business to the heights of success.