As the world has entered the digital age, more and more people are thinking about making their products or services available online, however, the one thing that most people get stumbled upon is which e-commerce platform should they choose?
Everyone wants to run a successful e-commerce website & for that, it is essential to select an e-commerce platform that can fulfil their business requirement. With a plethora of different e-commerce platform available, it becomes hard to decide.
Are you struggling to decide which e-commerce platform can bring potential success to your business? Well, don’t worry, we are at your rescue! In this article, we’ll be discussing the two most popular e-commerce platform extensively so that you can easily choose the best option for your site.
Both Magento & Shopify are a great e-commerce platform that is packed with endless functionalities but you need to set up your website on the one that can accommodate your business needs. Since the shopping pattern of online buyers are drastically changing day by day so you need to opt for a competent platform on which you can build all the functionalities that can help you stay ahead of your competitors.
One of the major misconceptions about Shopify & Magento is that people believe that both the e-commerce platform offers similar functionalities, however, the truth is that though both the platform is meant for a similar purpose but in a fairly different aspect. To understand the working of both the e-commerce platform, we’ll be doing a comparative evaluation of the two.
Let’s dive straight into the comparison between Shopify vs Magento platform for your e-commerce website:
Ease of use
When it comes to creating an e-commerce website, the first factor that everyone wants to know is how easy the platform is to use. Is it complicated or easy to use, based on it they tend to decide which platform would be best suitable for setting up their e-commerce website?
Magento: Magento is a bit complex e-commerce platform so to set an e-commerce website on Magento, you are required to have the technical knowledge to manage it. Also, Magento doesn’t offer any on-site developers to help you with development so you may have to face a steep learning curve if you aren’t well-versed with the technical aspect of web development.
Shopify: Unlike Magento, Shopify is quite intuitive and a better option for non-techy people. Although certain settings may require some technical knowledge you can also use this platform with altering them. If you are a beginner then also you can easily manage to set up your e-commerce website on this platform. Also, if you ever get stuck then you can take their online-technical assistance.
So the next important factor that you need to consider before starting your e-commerce website is the pricing. You need to set up a budget so that you can choose the best suitable platform accordingly. The pricing factors include the cost of initial setup, cost of maintenance, security, hosting, etc. Both the e-commerce platform: Shopify & Magento has a different pricing structure.
Magento: Magento is a self-hosted platform so you need to look for a hosting provider & based on that the cost tends to vary from person to person. Magento is a bit expensive as you are required to pay for its hosting, security development & it also doesn’t offer any technical assistance so you may need to hire a person stacked up with technical knowledge. However, being an open-source platform, you don’t have to pay for downloading anything. Make sure to go for a good hosting plan otherwise your site may start slowing down. If you can bear the cost of a good hosting plan & a good Magento developer then you should go for it.
Shopify: If you don’t have a big budget for setting up your e-commerce website then you should opt for Shopify as it is much affordable than the Magento. Shopify offers various pricing model so that you can choose according to your business needs. The basic plan starts just at $29 per month so if you are just starting then you can go with this plan. Shopify is a fully hosted platform & the plan includes the maintenance & support cost in it but you need to pay for any added functionality. Shopify is surely quite affordable but it requires recurring investments.
So, once you are done considering the ease of use & price factor, the next thing that you need to take into consideration is themes. Themes are a highly crucial factor of every website as it is the first thing that people tend to notice. A well-designed & responsive theme can easily attract the attention of your customers so you need to choose a platform where you can avail the right template for your website.
Magento: The one thing everyone should be aware of before using Magento is that it doesn’t offer any themes to its users so, you need to download themes from other platforms. You only get one free theme so if you want modern & contemporary themes then you have to spend money on it.
Shopify: In Shopify, you can access to a plethora of both paid & free themes so you can easily choose the one according to your preference & business needs. Unlike, Magento, Shopify offers a wide variety of free themes so you can make your website aesthetically pleasing without investing any money on it.
SEO (Search Engine Optimization)
The next important factor that you need to take into consideration is SEO. Without understanding whether your e-commerce platform is right from an SEO perspective, you won’t be able to take your online store at the top of the SERP position.
Magento: With this platform, you can easily accommodate your custom SEO plans without facing any obstacles. Magento is a complete SEO friendly platform and you can easily optimize your website for improving its ranking on the search engine. You can also add various tools & extension for proper optimization.
Shopify: With Shopify, you can avail all the basic features of SEO with which you can make your site search engine friendly. It offers dedicated adds on to help your site gain visibility on the search engine.
So, these are a few main factors that you need to take into consideration while deciding which platform should you use for developing an e-commerce website.
Wrapping it up, we can say that, both Shopify & Magento are equipped with an abundance of functionalities but you need to acknowledge your business requirement & choose the right platform accordingly.