Are you tired of your old web design & thinking about re-designing it but without losing its current SEO standing. The risk of losing web traffic & SEO is one of the major reasons people tend to avoid redesigning their website. However, by taking proper SEO consideration, you can embrace a new digital presence without losing existing organic traffic & revenue.
Are you among those people who take SEO into account after undertaking the whole procedure of website re-designing? Well, then you might just fall into a big SEO pitfall that will severely impact your search engine positions.
While re-designing your website, you need to keep your SEO transition plan ready so that your website SEO doesn’t suffer. If you overlook the SEO considerations then all the hard work that you’ve put so far on your website will go in vain & your re-design website will turn out to be disastrous.
Before your aesthetically-designed new website goes live, you need to evaluate the current SEO standing of your site.
Consequences of not considering SEO while re-designing website:
Before jumping into the SEO considerations, let discuss what makes them an important aspect of the website redesign process. We’ve rounded up some major consequences of not considering SEO while website re-design.
- You will lose your website’s current search engine ranking
- You might lose all your existing links
- Your site will lose its SEO structure
So, if you don’t want these things to happen to the site website then sit tight & read on.
Let’s discuss all the essential SEO considerations that one needs to take while planning & re-designing your website:
Having an SEO mitigation plan can help in saving your website from getting its search visibility & organic traffic damaged. By incorporating SEO plan effectively, you can retain your organic ranking & conversation funnel.
Carry out an SEO audit
The first thing that you need to consider is doing a thorough SEO audit of your website. By doing it, you can evaluate the current status of your website. It will help in straightening out the strengths & weaknesses of your website & will also help in determining your website status on search engine placement.
Having a search engine friendly website can bring more opportunities which are why carrying out a proper SEO audit can help your retain your search ranking. While carrying out an SEO audit of your current website, you need to determine the top landing pages, URL structure, broken links & canonical tags, etc. You need to monitor all the key SEO factors so that you can retain the SEO performance of your website while redesigning your website.
Retain your existing links
The next thing that you need to take into consideration is to keep your site’s existing links retained so that you don’t lose your valuable inbound link juice. If you don’t consider remapping your links then you may lose all the links that have to help you attain a good search engine ranking. You need to redirect all your links pointing from your old site to the new one so that you can retain them.
Links play a crucial role in boosting page authority, and when you bring changes to your website design, you may end up losing your valuable links which will indicate the search engine to lower down your search engine rankings.
Maintain the URL structure
The next thing that you need to keep in mind that while redesigning your site is to maintain your site’s URL structure as then you don’t have to move you redirect your URLs to the new one. However, if you want to change the URL structure then in that case, you need to inform the search engine so that its crawlers can pass the ranking from the old site to the new one.
In case of a change in the URL structure, you need to implement 301 redirects so that you can simply send your existing users to the new webpage. If you don’t consider implementing 301 redirects then all your indexed old pages will drop out of the rankings.
Focus on proving great user experience
The next thing that you need to take care of while redesigning a website is to ensure that you pay attention to providing great user experience to your users as nowadays both users, as well as search engines, love those sites that keep the user experience as their top-most priority. Nobody wants to explore a website that is difficult to navigate & user-experience is one of the key SEO factors that Google uses to rank a website.
While redesigning your website, make sure that the site appears good both in terms of aesthetics & functionality. UX plays a major role in affecting your site’s SEO success so don’t forget to focus on it.
Generate new sitemaps
The next important thing that you need to consider while redesigning your website is generating new sitemaps. Once you are done with all the SEO considerations, you need to generate new sitemaps so that the search engine can easily get to know where your site is located & then it can crawl it easily. If your site has a no-index tag then make sure to remove it before going live.
Avoid changing Google analytics code
Always make sure to keep the Google Analytics code same. In the case of redesigning, all you need to do is updating the address while launching the site as it will enable you to track everything regarding your new site.
Wrapping it up, we can say that, When it comes to redesigning a website SEO should be your top-most priority otherwise you might lose all the SEO value of your site. Keep in mind all the mentioned SEO considerations & make most out of the redesigned website.