It is a complete nightmare for any business to learn that their website is not showing up on Google even after considering all the essential things that are essential to set up a website. All the time you have spent will probably go down the drain if your website is not visible in the first place.
Are you also going through this issue & couldn’t figure out what could be the possible reason behind it. Well, don’t worry, it a quite common issue and it is completely fixable so you can make your website searchable on the web. There are a plethora of different reasons due to which website goes missing on Google. We all know that many factors such as SEO etc., controls the visibility of a site on the search engine so if you want to make your site visible then you need to look deeper into all those elements that affect the visibility of the website.
If your site is not visible on the search engine then you won’t be able to grow your business online. In this digital, one of the most important thing that ensures that the site is free of any indexing or SEO-related issues which might be preventing the site from ranking.
Every business owner wants their site to rank at the top of the search engine but sometimes the site doesn’t get rank they want or deserve mostly because it has issues that are stopping Google from displaying the site in the search result page. But what if when it doesn’t show up in the Google search? Well, then it calls for immediate attention so that your site starts ranking in the search engine.
We’ve rounded up a few reasons why your site isn’t showing up on Google:
Your website is too new
One of the most common reasons your site not showing up on Google is that it is too new. No website becomes visible within an hour after completely set up. It at least requires several weeks to be indexed by Google bots. If your site is new then you should work on creating some high-quality inbound links to rank them. A site with good domain authority & decent link structure can easily rank on the search engine.
You have no-index meta tag on your site
Another possible reason behind this issue could be due to the no-index meta-tag in your HTML code. The “no-index” meta-tag instruct the Google bots not to index the site that is why your site is blocking search engine from indexing. You need to remove the no-index tag while setting up your site so that search engine bots can easily crawl it.
You have plagiarized content on your site
If you have added copied or plagiarized content on your site then it could be the reason why Google has removed your site from showing up on SERPs. Added plagiarized content on the website is against Google’s guideline and you can be heavily punished for doing it. If you want to rank your website on Google then you should consider creating fresh & original content.
Google has penalized your site
If your site doesn’t meet the required quality guidelines framed by Google then possibilities are that Google has penalized your site. If Google has penalized your site then it will not appear via search. It will only appear when you manually enter the site in the URL bar. You need to fix all the penalties then submit your site for a review to get back on Google.
Lack of high-quality backlinks
The next major reason behind this issue could be the lack of high-quality backlinks. If you think that your site neither has any technical issue nor any content related issues then you need to focus on building high-quality backlinks. With a bunch of high-quality backlinks, you can prove Google that your site deserves to rank. With more high-quality backlinks pointing to your site, you can indicate Google that your site is relevant.
You’re targeting competitive keywords
Another possible reason behind this could be that you’re targeting a bunch of highly-competitive keywords. If you’re trying to rank on competitive keywords then it’s time to target long-tail, low-competitive keywords. By targeting long-tail keywords, you can easily start ranking your site on the search engine.
Your site isn’t SEO-friendly
The next thing that you should consider doing is making your site SEO-friendly. Search engine optimization plays a crucial role in improving your website’s visibility so you need to analyze your technical SEO and rectify all the potential issues.
Your site lacks authority
Another reason could be that your site lacks authority which is why Google hasn’t consider ranking it on the search engine. Domain authority acts as a ranking factor so to be able to rank on a search engine, you need to work on boosting your domain authority.
So, these are the possible reason your site is not showing up on Google. You need to look out for these issues then consider fixing it so that you can start ranking on the search engine.
To sum this up, we can say that you need to take care of all the aspects of your website while setting it up. And make sure to follow good practices so that you can stay away from any kind of Google penalty.