When it comes to shopping, most people prefer to shop online rather than doing it in a traditional way as online shopping is way more convenient as everything you want to shop is just a few clicks away. However, with so many e-commerce platforms available on the digital landscape, it has become essential for any online store to provide a smooth experience to its potential customers so that they don’t abandon their shopping cart.
Having a fully functional shopping cart is highly crucial to encourage sales. If you run an e-commerce website then you need to put extra attention on your shopping cart as with a seamless checkout you can possibly improve your overall user experience. A shopping cart on an e-commerce website facilitates the purchase of the product. If you are discovering high cart abandon rates then you need to put all your efforts into creating the right shopping cart features.
Most e-commerce website owner doesn’t put efforts in integrating a good shopping cart which results in making their customers switch to another e-commerce website. Your e-commerce cart should have all the essential features which can elevate your customer’s shopping experience.
The e-commerce shopping cart should be able to meet all your customers’ needs so that they can easily check out on your site. Not many e-commerce website owners understand that shopping cart is a core component of every e-commerce website & with a seamless shopping cart, you can stand out from your competitors & can easily generate more revenues.
We’ve rounded up some of the must-have e-commerce shopping cart features that can boost your sales & revenue:
One of the most important features that every e-commerce website must have is a search filter. Having a functional search filter makes it easier for your visitors to search for the products they want to buy. It also helps in saving time as people don’t have to scroll endlessly to find their products. Simple & clear navigation will enable users to search with ease. You can also add more filters such as categories, brand, price, etc. If your e-commerce website doesn’t offer a search filter then there is a high possibility that your visitors will switch to another e-commerce website.
The next important shopping cart feature that every website should consider is the payment option. Sometimes, your visitors abandon their cart due to a lack of payment options available. The days are gone when a single payment option is enough to process payments. In this highly competitive digital world, having an array of payment options can help your potential customers to make their payment easily. By providing different payment gateways, you can allow & encourage more people to shop from your site.
Once the order is placed by your customer, they want to be kept informed about the whereabouts of their order so it is essential for every website owner to provide order tracking features in their shopping cart. With order tracking feature, your customers can stay fully informed about their order.
Most people prefer online shopping instead of traditional shopping as in traditional shopping, one needs to stand in long queues to check out their purchase whereas in online shopping you can offer fast checkout. When it comes to online shopping, no one has enough patience nowadays, people prefer hassle-free & quick checkouts which can make it easier for the people to meet you. To ensure your online store has a fast checkout, you need to limit the number of steps involved in the checkout process. It will not only enhance your website’s friendliness but will also boost customer experience.
Recover abandoned cart
Nowadays, cart abandonment is a huge problem for every e-commerce store owner as people tend to abandon the cart without processing the purchase due to which the store owners miss out on the opportunities.
The next thing that you need to consider is the security of your shopping cart. You need to integrate a shopping cart with an inbuilt SSL to keep all the data encrypted. With a good amount of website security, you can keep all the personal data of your clients safe & secure.
The next great feature that you should consider adding in the shopping cart is a wish list. Integrating the wish list option will help your customers by saving their time at online stores. Most customers like to save items so that they can come back later & purchase it so by allowing them a wish list option, you can provide greater satisfaction.
To sum this up, we can say that to make your online store successful, you need to ensure that your shopping cart has all the essential features so that it offers a great user experience to the visitors.