When it comes to running a business online, everyone makes use of a bunch of marketing tactics that can help them take off. The world of digital marketing is constantly evolving, and there are now a plethora of different marketing tactics that are emerging day by day. Some marketing tactics are highly popular in the digital landscape whereas, some amazing marketing tactics are still underrated & don’t receive the attention it deserves.
No matter how big or small your business is, it is important to employ digital marketing strategies to help your business grow. With the right tool & strategies, one can easily flourish in the digital landscape. The wave of going digital has led the businesses has resulted in a fierce competition due to which marketing has become a nerve-wrecking task. Marketers & business owners are constantly looking for new ways to market their products/services in the digital marketplace. Some marketing tactics may seem redundant but they actually are highly effective & can help you take your business onto the next level.
Just using popular marketing tactic isn’t just the only way to market your products/services to your customers. There are a plethora of marketing tactics that may not be much popular but can surely have an equal impact on your business.
In this article, we’ll discuss some of the most underrated online marketing tactics that you should consider using:
Not many marketers realize how effective infographics are. It plays a significant role in content marketing as 19% of marketers make use of infographics to make their content engaging. Nowadays, people prefer to consume visual content more than textual content so by creating & sharing infographics with your target audience, you can easily create brand awareness. It is a highly effective marketing tool which can help you in making your content go viral. People who have incorporated infographics have seen a tangible result in their web traffic as the graphic visuals can easily grab the attention of the people & make your marketing campaigns more impactful.
Collaborating with micro-influencers
Another underrated marketing tactic is collaborating with micro-influencers to market products/services. Although influencer marketing is not a buzz word anymore still, most brands prefer to work with big influencers only. A legit micro-influencer is an untapped resource that can help your brand stand out from your competitors. Micro-influencer has a small but very loyal community that can benefit your business. Unlike celebrity influencer, they don’t charge an overwhelming sum of money so even if you are tight on budget, you can still go for it.
Incorporating Inbound marketing
The next underrated marketing tactic is inbound marketing. Most marketers only put all their attention into outbound marketing but they don’t realize that inbound marketing is equally effective. By incorporating a good inbound marketing strategy, you can easily attain qualified leads & traffic. Inbound marketing is all about creating & optimizing content that can easily attract prospects to your website. You need to put your focus in creating content that can easily attract, engage & convert the target audience & help you gain authority in the search engine.
Using social media forums
Social media is a great marketing tool but most marketers don’t incorporate social media forums in their marketing strategy. Social media forums are a great way to promote your products & other forms of content. By discussing new content & answering the queries of the people, you can help your business grow. You can also share promotional content in social media forums, it will help in driving a good volume of traffic to your website.
The next underrated online marketing tactic that you should be using is hosting a webinar. A webinar is a great way in which a brand can connect with its target audience. If you want to share any educational content then you can do it effectively by sharing educational presentation online through a webinar. By inviting customers to join your webinar, you can easily add value to them. It is a great way to generate lead and boost the authority of your business.
Producing video content
The popularity of visual content is growing among people so you can incorporate in your marketing strategy. Not many marketers realize that sharing video content with their target audience can help them to generate higher traffic & better revenue. The digital world is full of fierce competition which makes it difficult to engage the target audience for longer. By producing engaging video content, you can make your audience hooked to your brand.
Quiz/poll on different platforms
The next way of marketing that you can consider incorporating is using quiz or polls on different platforms so that you can connect with your target audience. Keeping the audience engaged with fun activities can really help in making a business grow. You can ask fun quizzes and poll on different platforms such as social network, blog, etc. to stay well-connected with your customers. Just replying on comments is not enough, you need to think of creative ways to actively engage with your followers.
So, these are a few underrated yet impactful online marketing tactics that every marketer should consider incorporating to take his business on to the next level. Just depending on a few popular marketing tactics isn’t enough, you need to diversify your marketing efforts to make your business stand out from the crowd.
Wrapping it up, we can say that, just relying on overrated marketing strategies is not enough to drive your marketing goals, you should also consider taking advantage of these underrated yet absolutely effective marketing techniques to leverage your digital marketing.