Medium Vs WordPress: Which is the right platform to start a blog?

Are you thinking about starting a blog but are confused which platform to would be right for you? Well, many people tend to get confused when it comes to choosing a suitable blogging platform. Whether you want to boost your brand awareness or want to attain readership, blogging offers an effective opportunity to achieve our goals.

In this digital age, you may come across a plethora of different blogging platforms, and the two most popular platforms among them are WordPress & Medium. Both the platforms are amazing in terms of traffic, SEO, and available features, etc. but you need to pick the one that can help you achieve your goals.

So, in this article, we will compare both the blogging platforms extensively so that you make you can make a wise decision.

Although both the platform makes it easy for the users to put their content on the web but in fairly different ways. Both the platforms are filled with features & functionality but both of them uses a unique approach to publish content.

Let’s compare Medium Vs. WordPress to decide which is the right platform to start a blog:

Introduction

WordPress is the most popular content management system and all the active users of the internet are very well aware of this platform. This simple and easy to use platform is a fully-fledged customizable so you can easily create a blog according to your preference. Also, talking about WordPress, the one thing that you should be aware of is that WordPress is available in two distinct versions i.e, wordpress.org & wordpress.com. The wordpress.com is a fully hosted platform so you don’t have to worry about its hosting. It comes in different paid option so you can choose according to your preference. Another version of WordPress is wordpress.org, this is a self-hosted platform so you are required to have a host server to run it.

Both the versions of WordPress is fully customizable so you can elements and make it look according to your preference.

On the other hand, Medium is a blogging platform that may lack the diversity that WordPress offers but its beautiful interface & tailor content recommendation makes it so popular. This blogging platform is a great space for both bloggers & publishers. Medium uses a unique approach as it curates the content & presents it to the users. It is a great platform for people who want to boose their brand visibility using a storytelling approach.

Ease of use

One of the major hurdle that most newbie bloggers tend to face when starting a new blog is the learning curve of different platforms. Let’s discuss which among the two platforms is easy to use.

WordPress: If you are a newbie WordPress user then you may have to face a learning curve. If you are someone that has no technical knowledge of customizing themes or setting up the server then you may have to face some challenges along the way but you can always look up for the tutorials to get your work done without incurring any issue. WordPress offers a plethora of different functions & features so you can also capable of doing much more. It also offers an array of different plugins that can ease your work & can extend the usability & functionality of your blogging site.

Medium: Medium is easy to set up & use. It doesn’t have a learning curve but you also can’t expect much features & functionality that one gets with WordPress. You don’t require any kind of technical knowledge to run a blog on medium. It only takes just a few minutes to have a blog on medium & you can easily start connecting with your target audience.

Search engine optimization

All your writing efforts will completely go in vain if you don’t consider doing search engine optimization. Some blogging platform offers SEO tools which makes it easy for the people to optimize their blog both for the users & the search engine.

In WordPress, you can optimize your content by installing popular SEO plugins which enable you to add keywords, meta tags, etc. so that your content dominate the searches.

The medium platform is not designated for SEO                so you can optimize your blog if you choose to use this platform for your blog. If you are someone who likes to do a proper SEO of the content then this platform is not suitable for you as this platform doesn’t provide the two major SEO component that is metadata customization & analytics.

Managing content

When it comes to blogging, the one thing that you need to do is managing content.

In WordPress, You can easily manage all your content and that’s is why it is the most popular CMS platform in the web landscape. You can easily make tweak content, create custom fields & do a bunch of great things.  Also, you can install free or paid plugins to extend your site’s existing functionality.

In Medium, You cannot manage your content as this platform doesn’t provide you with all the features that allow managing your content. If you want to start a personal blog then you can use this platform but if you want to start a blog for business purposes then this platform may not be the right one for you.

So, these are a few factors that you need to take into consideration while choosing the right blogging platform.

Final Thoughts

If you want to start a blog for your business then I would recommend you to go for WordPress as it gives you all the tools & features with which you can tell your audience & the search engine about your work whereas if you want to start a blog just for casual purpose then you can go for the medium as it will be a much easier and chaos-free way of creating & publishing content.

By |2020-03-23T04:41:36+00:00March 21st, 2020|Digital Marketing|0 Comments

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