When it comes to websites, we definitely judge it by its cover! Every day we come across numerous websites, some appear visually appealing whereas, some look like a pile of trash. People just take a few seconds to decide whether to continue scrolling down the page or move on to the other. To run a successful digital business, the first thing that should be taken into consideration is its design. From navigation, content display, and visuals, etc. every element should be integrated into perfect harmony so that the website looks well put together.
A well-designed website has good utility & usability that makes the site aesthetically pleasing & fully-functional. No matter how effective your conversion tactics are, they won’t work but your website looks like crap. In the online business world, websites are considered as the face of businesses which is why it is important to design a good website. With good web design, you can make your website stand out in the crowded digital landscape.
Just like any art, web design also has some key principles that every designer needs to know. The key web design principles are the set of standard rules that contributes to making your website engaging & aesthetically pleasing. If you want your website to be taken seriously by your target audience then you should be designing your website keeping all the web design principles in mind. Creating an engaging website in this competitive web space may seem quite challenging but with thorough knowledge of web design principles, you can surely excel in this field.
Read on to find out the key web design principles that every web designer should know:
#1. Don’t make users think
One of the most important principles of web design is related to website usability. Web designers should design the website architecture in a way that every element on the web page should appear obvious or self-explanatory. You need to design your website in a way that whenever a user enters your website then he shouldn’t have to think about how to get from point A to point B. Your website structure should be intuitive so that your visitors can easily reach their destination without getting frustrated.
#2. Have a visual hierarchy
The next principle of web design that every designer should know is using visual hierarchy effectively. Web designers should arrange all the elements of the website in a way that displays the order of importance. A website has a lot of content but not all of them are equally important so by placing them strategically, you can influence your visitors to carry out the desired action. Design is all about visual communication so by having a visual hierarchy on your website, you can make more certain elements more prominent.
#3. Keep it simple
Another principle of website usability that every web designer should know is to maintain simplicity. When it comes to web design, less is definitely more so always go for a clean & simple design. Always strive for simplicity as the simple design looks more user-friendly. Moreover, websites that have simple designs are easy to navigate than the sites that are loaded with unnecessary elements.
#4. Readable & visually appealing typography
The next thing that you need to take into consideration while designing your website is typography. No matter how good your website looks, if the information broadcasted on it is not properly readable. The typography should look appealing so that people can enjoy reading your content. The text should be in modern fonts such as Arial, Helvetica, etc. for each & every element of your website.
#5. Responsive design
Nowadays, most people use their mobile devices to surf the digital landscape so it becomes important to have a responsive design so that your web page can easily accommodate any device irrespective of its display size. Your website design should be responsive so that anyone can easily access your website using their device.
#6. Have a grid-based layout
The next thing that you need to take into consideration is to have a proper grid-based layout so that all your content looks organized. By having a grid layout, you can cleanly balance all your content & make your visitors pleased to scroll down your site.
#7. Have a consistent color scheme
The next principle that every web designer should know is to maintain a consistent color scheme throughout the website so that the website looks well put together. You may want to incorporate numerous color schemes on your website but doing so would give your website an unprofessional look so always choose the color combination then use it throughout the website without going overboard with it.
So, these are some key web design principles that every web designer should know before designing a website. A good website should have every element in a well-balanced manner so that the visitor doesn’t feel overwhelmed & end up exiting the site. You need to work on every aspect of your website & keep these principles in mind so that your visitors spend more time on your website.
Wrapping it up, we can say that, by presenting all the content of your website in a presentable way, you can easily communicate with your target audience. By following these principles, you can achieve a proper balance in your website which will help you in achieving all your business goals.