In every online business, measuring success is highly crucial to ensure that you are on the right track, and all your resources & hard work are favouring your business. To evaluate your website success, keeping track of data & analytics is highly essential. In this digital world, the major reason most businesses fail to succeed is because they don’t consider evaluating their performance regularly.
Just making your website look aesthetically amazing isn’t enough, you need to evaluate its key metrics to judge whether the numbers are growing or not. Well, when it comes to measuring success, one always need to remember that the meaning of success is different for every business so it is crucial to define what success meant for your website. Just like business goals, success is different for everyone. In this highly competitive digital landscape, monitoring statistics & website metrics can help you alter your failure into success.
Every number or metrics related to your site should be tracked so that if somethings abnormal happens (like leads getting dropped or high bounce rate) then you can reallocate your resources to boost up your site performance again.
Your website is the backbone of your business so by evaluating its performance, you can check whether you need to bring changes to your strategies or not. By keeping your website’s performance in a good shape, you can easily pull in traffic from the search engine.
In this article, we’ve rounded up a few key metrics that you should consider evaluating to measure the success of your website:
Call to action’s click-through rate
The first metric that you should be monitoring is your call to action’s click–through rate. Every web page has call to action which ask the visitors to carry out the desired action so it monitoring the clicks that customers did will help in understanding their behaviour. If your CTAs are not being clicked then it offers you great chances to make changes in the layout or design so that you can attain desired click-through rates.
If your call to actions is not getting enough clicks then it can also imply that you can place it in the right place or is not well-highlighted so in that case, you can consider analyzing the heat map of web pages & alter the colours so that your visitors can easily follow it.
Amount of traffic
The next key metric that you should keep your eyes on is the amount of traffic your website is receiving. Knowing how many visitors are coming to your site is important to measure success. One of the major goals of every website is to attain a good amount of traffic so that they can attain visibility in the search engine. By monitoring it, you can analyze whether your strategies are making any difference or not. Also, the more you get familiar with your customers, the more effective strategies you can implement to drive high traffic.
The next metric that you should be evaluating is the bounce rate of your website. Bounce rate refers to the traffic that exits your web page right after visiting your site. High bounce rate can indicate your site that the customers are not getting a satisfactory result from your site so you may end up losing your search engine ranking as Google will place your site lower in SERPs.
When your visitors bounce back too quickly then you need to take necessary measures to fix it otherwise all your hard work will go down the drain. Measuring website’s bounce rate can help you understand which are the webpages that you need to fix.
Source of the visitor
The next thing that you need to monitor is the source of your visitors. Every website has so many different channels using which they attract their visitors. By knowing the source of the visitors, they can easily figure out which channel works best to drive customers then they can create more strategies or campaigns to attract more people. Many websites drive more customers from their social media platforms whereas some get high traffic from referral links so it will help them understand which mode of marketing is favouring them to bring desired results.
The next thing that you need to take into consideration is the conversion rate. No matter how big or small your website is, you need to keep monitoring conversion rate so that you can understand all your efforts & resources are paying off. If you run an e-commerce website then the conversion rate is probably the most important metric that you need to keeping monitoring. It will help you in understanding whether the traffic you are getting on your site is converting or not then you can take necessary measures to improve it.
Average time on page
The next key metric that you should consider measuring is the average time your visitors are spending on your website. By knowing how long your visitors are on your page, you can understand whether they enjoy your content or not. Also, average time on page indicates the search engine that your site is relevant & is providing value to the customers so you may end up ranking at a high position on the search engine results page.
So, these are the key metrics that you should consider monitoring regularly so that you can measure the success of your website. Monitoring data & analytics is an important aspect of running a successful website so don’t forget to keep a track of your site’s metrics.
Wrapping it up. We can say that the success of your website is only possible when you have in-depth knowledge of all the key metrics that can help you achieve all your business goals.