With the evolution in the digital marketing world, content marketing and SEO have become powerful & essential marketing powerhouses that complement each other to sustain healthy growth.
Content marketing and SEO are close cousins. They both rely on each other to boost a website’s position higher on the search engine. However, content marketing is not the SEO because they are totally different things, but they are dependent on each other to nurture growth in SERPs.
Search engine optimization has changed a lot in recent years. You can’t just build a mediocre website & upload thin content to it & expect to get links. The only way that SEO works these days is by writing compelling, high-quality content that can produce natural backlinks at a quicker pace.
Why is content marketing so important for SEO?
Since Google rolled out the Panda algorithm, elements like thin, duplicate or low-quality content can get penalized. Creating high-quality content while keeping its SEO aspects in mind is important to rank high on the search engine.
As we all know content is the king so without creating good content, it is not possible to rank well on the search engine without producing good content. To rank well on the search engine, it is important to ensure that both your content marketing and SEO strategies complement each other. Without good content, you won’t be able to secure links, which is a necessary factor to be at the top of the search results.
Gone are the days when SEO was just about keywords. To rank at the top of the SERPs, you need to keep your content as priority. It is so that you can attain authority in the digital landscape. You need to include images, structure data, and other elements in your content so that it can improve your search engine ranking.
Focus on E.A.T
EAT refers to expertise, authoritativeness, and trustworthiness
To maintain the quality of the content, Google has rolled out a core algorithm, E.A.T to ensure that only valuable content gets delivered to your target audience. The EAT principle is that only high-quality content ranks on the search engine.
To rank well on the SERPs, you need to create content that reflects your expertise in the domain. By demonstrating your wide knowledge, you can easily solve customers’ problems. Your expertise should reflect in your content then it can perform better on the search engine as both users & search engines prefer content that is filled with information.
Google considers authority as the main ranking factor so by having high authority, you can improve your reputation. When you have authority in the search engine, then people can turn to you for reliable information. By having a prominent name in the search engine, you can easily make your content rank high. The more high-quality content you create, the better your authority will become.
The proven trustworthiness of your website can also boost your search ranking. You need to ensure that there is no negative sentiment associated with your business as then it will reflect low trust signals. Having positive reviews on the website can promote trustworthiness and elevate your visibility in the search engine.
Will content marketing become the new SEO?
Well, the short answer is no. The world of content writing is definitely evolving, but it will not become the new SEO. Content may lay the foundation of SEO, but it is way technical than just content marketing. To be able to rank high on the search engine, it is important to combine both content marketing and SEO strategies.
Wrapping it up, we can say that a good digital marketing strategy depends both on content marketing and SEO. So, you need to put your focus on both the aspects. Keep in mind that content matters, but so does the SEO. So, to rank higher on SERPs, make sure to focus on both of them. For more such informative posts, check out our blog.