Have you included infographics in your content marketing strategy? Well, if not, then you are missing out on the opportunity to drive higher traffic to your website. Adding engaging & outstanding infographics on your website can make your content stand out in this crowded digital landscape.
Infographics are an outstanding way to capture the attention of users by displaying information in a visually appealing way. With the growing popularity of Infographics, so many companies have started creating adding infographics in their content as it is the best way to engage with & educate the target audience. However, before diving into the infographic world, you need to have a good knowledge of infographics best practices to make it stand out.
So, let’s start with the basics.
What’s an infographic?
Infographics are the visual graphic that is designed in a way to present data in a digestible form. It consists of minimal texts, imagery, and charts that help in communicating information effectively to the audience.
When it comes to creating infographics, you need to ensure that it is structured in a way that is easy to understand & looks visually appealing to your target audience. There are different types of infographics however, you should choose the one that can go well with your content.
Here’re some common types of infographics:
- Informational Infographics
- Statistical Infographics
- Editorial Infographics
- Hierarchical Infographics
To make a compelling infographic, first, you need to figure out which type of infographic design is best suitable for your content. Both the graphic & content should be put together in a structured way to engage the target audience.
Infographics are great assets that’s why most businesses are diving into the infographic world, however, most of them keep missing the mark. To avoid being end up like these businesses, you need to work on the design, display, and layout of your infographics.
We’ve rounded up some best practices that will help you create engaging & outstanding infographics:
Know who you’re designing for
Before even start designing your infographic, you need to know who your target audience is so that you can incorporate colors, graphics, design layout according to their preference. Your infographics design should also go well with your niche so that it can look well put together. Every element should support your infographic’s data so that your infographic looks like a well-organized eye candy. To make your infographic show exceptional results in the search engine, you should always keep your target audience in mind while designing your infographics.
Focus on the visual flow
The next thing that you need to take into consideration is to give a visual flow to your infographic. Your infographic should flow freely from one section to the other so that it can convey all the info in a digestible form. By focusing on the visual flow, you can make your infographic engaging and impactful.
Choose a good color scheme
When it comes to infographics, choosing a good color scheme is the rule of thumb. Without a good color combination, you can’t make your infographic impactful. Color schemes should be related to your brand color so that your infographic can match up with your brand identity. Always use a color combination that can be soothing to the readers’ eyes.
Don’t forget to add white space
The next thing that you should consider is adding some white space in the infographic so, that it can maintain a good balance of text and graphics in the infographic. White space helps in improving readability & also helps in uncluttering the infographic design.
Add proper spacing
Having a consistent spacing between the text and graphics is highly important as it helps in making the infographic look presentable. Without proper spacing, all the elements of the infographic will look clumsy & cluttered.
Add an engaging headline
To make your target audience go through your infographic, first, always make sure to add an engaging headline in it. Your headline should be crafted in a way that it can spark the interest of your target audience & encourage them to read & share it.
Create a wireframe
Once you have decided on the topic and color-scheme of your infographic, etc. then you should create its wireframe. By doing this, you can easily strategize your content effectively which eventually will help in improving your chances of success.
Make it a manageable length
When it comes to creating infographics, always ensure that it is of manageable length. It shouldn’t be too long as then it can overwhelm your audience. The maximum length shouldn’t exceed 8000 pixels. Too long infographics can tire your target audience’s mind.
Use visually appealing graphics
The next best practice of infographics is to use visually appealing graphics. Your graphics should go well together with the overall theme of your infographic. Always be mindful of the choice of your graphics so that your infographic can easily attract the attention of your target audience.
So, these are a few best practices that you need to consider while creating an engaging infographic. From design, color to typography & layout, you need to work on every aspect of it so that you can make your infographic stand out in the crowd. All the elements of the infographic should be displayed clearly so that you can make the most out of your infographic.
Wrapping it up, we can say that, Infographics are a great asset that can help you drive good traffic to your website. So, don’t forget to employ all these best practices to make your infographic more engaging & compelling.