Bounce rate is one of the factors Google uses to rank any website on the search engine. Having a high bounce rate on your website implies that visitors are bouncing off as soon as they visit your landing page.
Having a high bounce rate isn’t good as you can lose valuable website visitors and search engine ranking. A high bounce rate shows that the majority of your users are abandoning your website, even before you get a chance of converting them into your customers.
When users bounce off your website, then it signals Google that your website isn’t offering them the solution that they are seeking. A high bounce rate is an indicator that the ingredients you’ve used to convert your visitors into a customer aren’t good.
What is a bounce rate?
Bounce rate refers to the percentage of users who landed on your website but hit the back button without going to a second page. The higher the bounce rate, the lower will be the conversions as your potential customers leave before they act upon your call-to-action.
If you are struggling to boost your search engine ranking, then the possibility could be that your bounce rate is too high. To acquire more web traffic, you need to ensure that your website has a low bounce rate so that your visitors don’t leave without visiting other pages on your site.
Why high bounce rate is bad?
When it comes to bounce rate, high is not good. The search engine considers bounce rate as a non-interactive visit so having a high bounce rate would simply indicate search engine that your website is not enticing enough to increase customer engagements.
Does your website have a high bounce rate? Well, don’t worry! You can optimize this ranking metric effectively with some easy ways.
In this article, we’ve rounded up some easy & effective ways to reduce your website’s bounce rate
- Optimize page speed
The first thing that you should consider doing is optimizing your website’s page speed. Most people hit the back button when a website takes too long to load. If you have a high bounce rate, then you should consider checking your website’s speed. Low page speed can ruin the user experience of the visitors by making them wait for the content and images to load. To reduce your bounce rate, you need to ensure that your website loads within 2 seconds so that your visitors don’t abandon it.
- Avoid irrelevant popups
Around 70% of users find irrelevant pop-ups annoying. If you have too many pop-ups on your website, then it can lead to a higher bounce rate. If you want to boost your web traffic, then you need to limit pop-ups on your website. If you still want a pop-up on your website, then make sure that it doesn’t affect the user experience of your visitors.
- Broaden intent satisfaction
The next thing that you should consider doing is broadening the intent satisfaction of your potential customers. First, you need to analyze, are you satisfying the intent that people came to your site for? If your visitors are coming to your website to look for information, then make sure that your content answers all of their questions. Both visitors and search engines love long-form content as it helps deepen the impact on the people. If you run an e-commerce store, then make sure that your products satisfy the search intent, otherwise, people will hop onto the other website.
- Make the navigation intuitive
The next effective way to reduce your website’s bounce rate is by making the navigation of your website simple and intuitive so that people can easily look at more content on your site without getting confused. If people find it hard to navigate through your website, then they will simply hit the back button and leave, resulting in making your bounce rate high.
- Make it mobile-friendly
People primarily use mobile devices to access anything on the web. Even Google also prefer to rank the websites tha are mobile-friendly so you need to make your website mobile-friendly to prevent your users from abandoning your site.
- Add media
A high bounce rate can also be a result of a boring user experience. Make sure to use a different kind of media so that you can make your web page enticing enough to prevent your visitors from hitting the back button. Mixing the media with your text content will make your page more engaging & will help in lowering down the bounce rate.
- Improve readability
The next way to reduce your website’s bounce rate is by improving the readability of your content. If the font on your website is too small, then it can make it hard for your visitors to read the content. Your font should be big enough so that your visitors can easily scan your webpage.
So, these are a few effective ways in which you can reduce your website’s bounce rate. You need to think from a user’s perspective so that you can analyse what elements of your website need work. A high bounce rate can reduce your conversion rate so, always make sure to identify the loopholes in your website & take measures to fix them.
Wrapping it up, we can say that reducing bounce rate is highly important to secure a good position on the search engine & to retain customers. Make sure to optimize your website’s user experience so that you don’t lose any of your valuable customers.