Every blogger wants his blog posts to rank higher on the search engine but sadly not every blogger has a technical knowledge of SEO that can improve the position of their articles on the search engine. By working on your blog’s SEO, you can boost your website’s traffic & acquire a better position on SERPs.
Most people think that SEO should be done after writing & publishing the posts, however, the best time to optimize your blog posts is while writing them as it will help in maximizing your SEO efforts. By adopting good optimization practices, you can make your blog post well optimized for search engine consumption.
Most newbie WordPress bloggers think that just writing good content is enough to make it rank. Well, surely, Content is the king but without doing proper optimization, you can reach out to a wider audience. Before you click on the publish button, make sure to optimize it like a pro so that you can rank on the top of SERPs.
As a blog owner, it is your responsibility to not only write good content but do proper optimization so that the visibility of your blog posts get increased. The major goal of every blogger is to ensure that his blog is searchable. The long-term success of a blog depends on the visibility & searchability of the blog posts so it is important for every blogger to optimize their amazing content.
Still figuring out where to start? Don’t worry! Just follow the steps mentioned below.
Here’s the step by step guide to optimizing your blog posts like a pro:
Do proper keyword research
The first thing that you need to do before started writing your blog post is doing proper keyword research. Keyword research is a great technique that every blogger must employ to understand the interest of the users. Newbie bloggers tend to rely on blind guesses due to which they don’t get desired results. You need to plan your content by doing proper keyword research so that you can get a clear idea about the topics that people actually want to read.
For doing keyword research, you can use various tools such as SEMrush, Ahrefs, Google keyword planner, etc. Using this tool, you will get a clear idea of keyword difficulty, its position and search volume then you can write on a topic that is relevant to that keyword.
Write a compelling title
The title is the first thing that people take into consideration then depending on it they decide whether to give the article a read or not. The title is a powerful element of every blog post, and every blogger needs to pay full attention to it. Make sure to write a compelling title that can easily drive the attention of your readers. Also, one of the most important things that you should consider while writing the title is to ensure that is it relevant to the post & not click bait. A good title can increase your chances to get wider exposure on the search engine.
Write for humans
Some bloggers tend to forget the fact that they need to write a blog post for humans and not for search engines. You need to write an original & informative piece of content that can offer value to the readers. Always avoid stuffing irrelevant keywords in your article as you will only end up getting penalized by Google.
Create an internal linking structure
When it comes to optimizing a blog post, creating internal links is highly crucial as it helps in developing a contextual relationship between your new post with your previously written posts. Google also loves to rank those websites higher on the search engine that has a good linking structure. Moreover, internal linking is also good from an SEO point of view as by creating internal links, you can easily pass on the link juice from one article to the other.
Add high-quality engaging images/videos
Just text content is not enough to grab the attention of the people, make sure to add high-quality images/videos in your content. It is very important to make the content engaging as it not only make your content more interesting but easy to rank as search engine rank those articles higher which have visual content in it. However, always make sure to add only those images that are royalty-free otherwise Google may penalize you for using copyright images.
Add categories & tags
The next thing that you need to consider is adding relevant categories & tags to your blog posts so that it becomes more organized. Most newbie bloggers tend to add incorrect tags in their articles so, you need to be careful while adding tags & categories to your article.
Add meta description
The next thing that you need to do for optimizing your blog post is adding a meta description that will tell the readers what your article is all about. A good meta description can compel people to give your article a read. While crafting a meta description, make sure to include the focus keyword in it so that it becomes search engine friendly. Also, don’t exceed the word limit of the meta description that is 155 characters other it will be truncated.
Aim for featured snipped
The next thing that you need to consider while optimizing your blog post is ensuring that it aims for the featured snippet in search engines. Always make sure that your content is informative so that Google picks information from it for a featured snippet.
So, these are the steps that every blogger needs to follow while optimizing a blog post. By following all these essential steps, you can easily improve the ranking of your articles.
To sum this up, we can say that just by taking out time to optimize your blog posts, you can bring a significant rise in its organic traffic level.