Many businesses put all their focus on driving new traffic to their website as higher the traffic better will be the brand exposure & conversion rate, however, they don’t realize that retaining the current customers is more beneficial than only targeting new ones. Having a long-term relationship with the customers is highly crucial to boost overall engagements. Successful marketers focus more on ensuring that their visitors keep coming back to the website as they already have exposure to the brand & easily get converted. Also, acquiring new customers can cost a large portion of your spending as you need to employ different strategies to make your target audience visit your site.
Attracting new visitors is great but returning visitors are more valuable because they are really interested in your products/services & can easily get converted into visitors. A study by Barilliance suggests that returned customers get converted 73% more than the first-time visitors so instead of investing your resources & time on getting new visitors who may or may not convert, you should focus on keeping your current visitors coming back to your website.
Moreover, returned visitors add items to the cart 65% more than the first-time visitors so you can attain more success in your business just by retaining visitors. Focusing on boosting new visitors will bring you short-term benefits, however, focusing on improving returning visitors can bring you long-term benefits to your business.
According to Retargeter, just 2% of the first-time web visitors get converted so it becomes very evident that you should appreciate your returned visitors more as they are the loyal ones.
Want to persuade more visitors to keep coming back to your website? Well, then get ready to tweak your strategy so that you can focus more on retaining current customers than attracting new ones.
In this article, we’ve rounded up a few effective ways with which you can keep visitors coming back to your website:
Generate unique content
Offering fresh content is a great way to make your visitors keeping coming back for more. Everyone loves fresh content so you need to keep making good content so that it can appeal to your core audiences. In the digital landscape, the content is king so, you need to make your content interesting to keep your current audience hooked to it & they won’t resist coming back for more.
Run compelling offers
The next effective way to make your visitors keep coming back is by running compelling offers & contest on the website so that it can boost their excitement. Offering exclusive discounts to your subscribers will encourage them to visit your site more often & it will also encourage them to purchase from you.
Focus on creating good user-experience
A website’s user-experience also impact the amount of time a visitor spends on it. Your website should have an attractive design & eye-catching elements so that it can stand out in the digital space. People love to re-visit a site that is both good-looking & easy to navigate so by improving your website’s user experience, you can make your customers stick to your website.
Keep your visitors engaged through email
The next way to keep your visitors engaged is through emails. Email is considered as one of the most effective and affordable ways to keep your current visitors on-board. Sending personalized emails can work wonder to build a long-term relationship with your customers.
Appreciate your customers
The next thing that you can do is appreciate your customers for being a loyal visitor to your website. By doing this, you can make your customer feel that you are truly grateful for them to visit your site. It reinforces a positive vibe in your visitors & they will love to buy more stuff from you in future. You can either send them a thank you note or offer them discounts that they can avail at their future purchases.
Personalize returned visitors’ experiences
The next thing that you can take into consideration is to personalize the experience of your returned visitors. You can consider personalizing the call-to-actions of your webpages based on past experiences so that you can easily convert them. By running custom advertising campaigns, you can easily retarget your customers and make them purchase from your site.
Use the power of social media
Social media works wonder to drive new customers to your website but do you know it can help you in boosting your returning visitors rate. You can encourage your visitors to follow you on social media so that they can stay in touch with you. Social media is a great marketing tool which you can use market your products/services & encourage them to purchase it.
So, these are some of the best ways to keep visitors coming back to your website. Using this tactic, you can strengthen your bond with them & make them a loyal visitor of your website. You need to make your returned visitors feel appreciated & valued, in this way you can make them visit your site & get converted. You need to put all your efforts in encouraging your visitors to revisit your site. Also, don’t forget to make your site load faster as people tend to leave slow websites & never come back so make sure to optimize the speed of the website effectively.
Wrapping up, we can say that, to boost your sales & conversion rate, you should start focusing on returned visitors rather than attracting new ones. By following these tactics, you can surely make your visitors come back again & again.