In this digitally smart world, the world of mobile app development has changed the whole dynamics of the business as now one can boost their brand’s visibility & overall sales just by having an app. Building a mobile app for your company can surely take your marketing on to the next level, however, you need to ensure that your mobile app is performing ideally otherwise it won’t be effective to meet your goals.
No matter how small or big your business is, you can always invest in a mobile app for selling your products or rendering your services. Mobile apps are a great marketing tool that can help you reach your target audience & communicate with them directly which eventually will help in boosting their loyalty. Convenience & utility is most of the major factors that make the mobile app so much beneficial in the business sphere. In today’s time, if a company doesn’t have its mobile app then it lacks behind its competitors.
When it comes to mobile apps, the one thing that you should take into consideration is ensuring that your mobile app works on its peak performance otherwise nobody would care to use it. By focusing on improving your mobile app’s performance, you can boost the user experience of your potential customers.
If your mobile app performance is bad then your business is likely to suffer as it will make the customers switch to your competitors which one would ever want. Performance is one of the major factors that largely impacts the rating and revenue of the app so if you want more rating, visibility, and revenue then you should consider all the possible measures to boost your mobile app’s performance.
Now, that we’ve discussed how the performance of a mobile app can affect your business, its time to discuss how one can improve it.
We’ve rounded up a few effective ways with which you can improve your mobile app performance:
The first thing that will determine your app performance is its compatibility with other devices. You need to ensure that your website runs smoothly across all devices such as IOS & Android. Your mobile app should be designed in a way that it can work on every operating system without any glitches.
Compress all images
The next thing that you should consider doing for boosting your app’s performance is compressing all the images so that the images file reduces in size without compromising with its quality. We all love to huge good quality HD images but it really slowdowns the app so it becomes essential to compress all the images before adding them in the app.
Narrow down the features
Not many people understand that offering an array of unnecessary features can affect the performance of the mobile app. Sometimes, less is more as most people prefer to use an app that works fast rather than one that is alow due to unnecessary features. Also, before cutting down the features, make sure to be aware of all the features that are essential for your users. You need to eliminate all the least used features in your app.
Make use of CDN to accelerate APIs
By making use of CDN or content delivery network, you can easily accelerate API communication. API makes it possible for the apps to collect information from other applications so if the server is located far away then it results in increasing the payload so to deal with that, you can use CDN & reduce your apps payload and round-trip time.
Create an offline mode
The next thing that can boost your app’s performance & can retain your customers is by creating an offline mode. All it takes a bad connection to get suddenly disconnected with all the information available on the app, and it can frustrate the users so the best way to tackle it is by creating an offline mode. It will enable the user to save the information & use it when the networks aren’t available. An offline is one of the most important features that every mobile app should have as it makes it easier for the people to download the data then come back later to access it.
Loading all the app data at once can slow down your app’s performance so the best way to deal with it is by pre-fetching the data. By using this tactic, the app tends to load more quickly as in pre-fetching, just the important data rather than the whole app’s data. This tactic is great for boosting the page load time as all your content will start loading into fragments.
Run performance test
To keep your app performing at its peak, you need to keep running performance test so that you can ensure that your app runs at its full efficiency and if any error appears then you can fix it immediately.
Minimizing memory consumption
The next thing that you need to take care of to improve your mobile performance is by minimizing memory consumption. You need to ensure that your mobile app consumes less memory so that it can efficiently perform in your users’ mobile devices. Features like push notification take a lot of memory so you need to consider that to minimize memory consumption.
Comprehensive UI design
Another way with which you can boost your mobile app’s performance is by ensuring that it has a comprehensive UI design. The UI design should be user-friendly so that users can easily navigate without having any confusion. An unresponsive UI design can make it difficult for your users to explore your app then they may end up uninstalling it out of frustration.
So, these are a few important factors that you need to consider to boost the performance of your mobile app. A mobile app becomes successful when it offers all the essential functionality at the ease of the customers. To make your app function smoothly, you need to uplift its performance so that it can fully satisfy your users.
Wrapping it up, we can say that, to make your app successful, you need to work towards building an effective & consumer-focused app that work at its peak performance. By improving the performance of your mobile app, you can surely make it an invaluable asset of your company.