Blogging is a great way to grow your online audience and to improve website conversion rates however most bloggers may find promoting blog posts quite a challenging task. Social Media is a powerful tool which can take the blog to new heights of success. To maximize the blog’s social shares, it is essential to circulate the posts strategically on various social media platforms.
Content marketing is quite daunting as the internet is overly filled with too much content and getting more social shares is a huge challenge. Lots of social shares can help in improving website traffic, and high traffic implies a high search engine ranking.
Let’s consider some of the effective ways to improve your blog’s social media shares:
Create prominent social share buttons
To boost social shares, you can create prominent social share buttons on every post so that your readers can easily share your blog posts with others on their social media platforms. By integrating social share plugins into your website, you can drive seamless social shares. Always make sure to highlight the buttons at the top or bottom of the post. You can also display the count of how many times the post has been shared earlier.
Ask influencers to share your blog posts
Another way of gaining more social shares is by getting influencers to share your articles on their social platforms. Before approaching any influencer, you need to make sure that your blog content match up to their stand of posts. Influencers have the high following on their social media so promoting your blog posts through them will surely help you in improving your social shares.
Use engaging featured image
Most bloggers tend to ignore that using an engaging featured image can also help in attaining the attention of the readers. Using visually appealing and engaging images will make users pin those images on their Pinterest profiles. So, using high-quality, engaging featured image can improve your social shares.
Leverage email marketing
Email marketing is a great tactic to boost reader count and social shares of your blog post. You can send personalized emails to all your subscribers each time you put up a new article on your website. You can also include share buttons in the newsletter so that people can share the article directly from there.
Re-share your blog posts
The next thing that you need to do is re-share your blog posts in different ways with the audience so that it can get more and more social shares. Also, ensure that it doesn’t look spammy. Re-sharing is a great way to increase website traffic.
By boosting social shares, you can rise up the website’s traffic and eventually can increase the website visibility in the search engine. Promoting blog posts may seem like a daunting task but with persistent efforts, you can surely maximize the social shares of your blog posts.