Nowadays, more and more professionals are considering building their portfolio website as it helps in expanding their business exposure. As the name suggests, portfolio websites are the sites that are meant for showcasing the work of professional freelancers. No matter which industry you belong to, still you can build a portfolio website to spread awareness about your work and to reach more clients on a global level. In this digital world, competition is too intense, and to be able to expand your customer base, one needs to have a good portfolio site that can showcase your work and boost engagements.
Gone are the days when people use to display their resume to give a comprehensive perspective on their previously done work, now as times have changed, people prefer to use portfolio sites to give their potential clients an idea of them & their work.
In this digital age, having a portfolio site is vital for the people to want to grow their customer base as you can easily reach out to your target customers at a global level. A portfolio website offers an opportunity to present your work in a unique way. It acts as a great platform to display all the information about the projects that you have ever worked on. In this digital age, having a prominent online presence is highly crucial to make sure that people can get in touch with you. Moreover, it also helps in establishing trust in your potential customers. If your work is related to web design, graphic design, marketing or any art related then you should invest in a good portfolio website to boost your engagement. One should consider his portfolio site as his asset as it will reflect the insight into your business.
Some people often neglect the importance of a well-design portfolio website due to which they end up losing all their potential clients. By designing an aesthetically pleasing portfolio site, you can leave a long-lasting impression on the people.
We’ve rounded up the essential elements that a great portfolio website must have:
Categorize your work
The whole purpose of having a portfolio website is to showcase your work to the world. By categorizing your work properly, you can make it easier for the customers to find what they are looking for. All your projects showed be displayed in a great manner so that it can give proper insight to people about your work.
Always make sure to request your clients to write a short testimonial based on their experience working with you. By adding the best testimonials on your site, you can stand out from the crowd. In this digital world, competition is too intense which is why building a good relationship is clients is essential. When your prospective clients will know about the working relationship you have with your other clients then it will also encourage them to work with you.
Well-crafted about page
A well-crafted about page is a must-have element for every great portfolio website. In the about page, you should provide all the information about your skills, projects, expertise & achievements so that your clients can know about you. You can also add information about your interests and hobbies to better connect with your audience. People love to have a brief knowledge about the person they want to work with so by giving insight into your skills & interest, you can build an everlasting relationship with your clients.
Display your sample work
Prospective clients would want to see your sample works to get an idea about what they can expect from you. Also, make sure that your sample work only contains your best work then it will leave an everlasting impression on your clients. You need to establish confidence in your prospective client through your sample work so that they can give you more projects. If you are a newbie, then you can display your own personal projects to display your expertise skills to your potential clients.
Easy to access contact details
Apart from displaying your sample projects, your portfolio website should help your prospective clients to get in touch with you. Your website should display all your contact details so that anyone can easily reach out to you. You can also integrate contact form into your homepage which enables the people to contact you straightforwardly. Also, don’t forget to add all your social profiles so that people can follow you there.
A clear call to action
One of the major objectives of having a portfolio website is to attract new customers. By providing proper avenues to your potential customers, you can expand your customer mass. A clear call to action will prompt potential clients how they are supposed to take action.
Have a FAQ section
Another important element of a great portfolio website is FAQ section. Sometimes, clients tend to have some sets of questions so the best way to handle it is by having an FAQ section where you can address all the most asked questions. By having an FAQ section, you can display your skills &expertise to your potential customers.
Social media integration
Another important element that you need to consider doing is integrating social media accounts to your website. Adding social media profiles also act as social proof. Google also prefers to rank those websites higher on the search engine that has proper visibility on social platforms.
So, these are the must-have elements of a great portfolio site. If you are planning to create a portfolio site then make sure to incorporate these features in it to make it stand out in the crowd.
If you are planning to run a portfolio website for your business then make sure to consider these important elements in it so that you can easily reach out to more people on a global scale.