In today’s digital landscape, every marketer aims at increasing their landing page conversion rates. It is one of the most important factors of an inbound marketing strategy. Just spends hours and hours on designing an interactive landing age isn’t enough, you need to ensure that you are getting high conversion rates. By creating & optimizing your website’s land page strategically, you can see a massive difference in your website’s conversion rates. No matter how creative & profitable you think your landing page is, still you need to make efforts to improve your landing page’s conversion rates. The competition in the online business is too much that’s why one needs to constantly work harder to elevate the performance of their landing page.
The landing page can push a huge chunk of traffic onto your website that’s why it directly impact the conversion rate of the site. Landing pages & conversion rates go hand in hand so if you optimize your landing page strategically then you can have better conversion rates. Every business owner has different business goals/objectives but everyone has the same purpose behind the landing page of their website. Every headline & call to action plays a crucial role in maximizing your conversion rates.
Improving landing page conversion rate may seem like a piece of cake but sometimes, no amount of hard work or resources gets you enough clicks & conversions. Also, don’t forget that the conversion rates may vary from industry to industry. Before spending your money, time & other resources on any marketing strategy, make sure that your landing page is well-made & well-optimized.
We’ve rounded up a few easy ways with which one can easily improve their landing page conversion rates:
Craft compelling headlines
The first thing that every visitor notices when he lands on a website is the headline. The headline of the website should be crafted in a way that it can easily capture the attention of the visitor. The headline should be clear & straightforward. By crafting compelling headlines, you can leave an ever-lasting impression on your target audience. A bunch of good headlines on the landing page can convince the visitors that your brand is absolutely genuine and you can end up having high conversion rates.
Around 80% of people prefer to read reviews & testimonial before making any buying decision. By displaying testimonials on your landing page, you can assure your visitors that your website is absolutely legit. Clients & customers testimonials act as social proof so by adding them you can improve your website credibility & conversion rates.
The next thing that you one should do is remove all the unwanted elements from the landing page. All the unwanted links & images create distraction & take away the attention of visitors. The landing page should only have important elements that add to the brand’s exposure. To improve your website’s conversion rates, make sure to avoid adding any distracting elements in it.
Improves the loading time
Another important thing that everyone needs to consider in improving their landing page’s loading time. No matter how interactive your landing page’s design is, if it takes more than 3 seconds in loading then there are high chances that people will bounce back. You need to optimize the loading time of your landing page so that people don’t exit from your site.
Include original images & videos
Another easy way of improving your landing page’s conversion rate is by including original images & videos in it. As we all know that images & videos work better than plain text so by including some images & videos, you can capture the attention of your target audience. If you are promoting any product then you should include a high-quality image of it so that people can easily make their busying decision. The visual content on the landing page can help in improving conversion rates.
Have a prominent call-to-action button
The next way to improve your conversion rate is by having a prominent call-to-action button. Lacking a CTA can result in making your potential customers wonder how they can interact with the brand & you may end up losing a potential customer. So, always make sure to have a prominent CTA that can stand out & people can easily find it.
Make it mobile-friendly
Nowadays, most people surf the internet using their mobile devices so always make sure to create a responsive landing page. If you don’t make your landing page mobile-friendly then there are higher chances of losing a significant portion of traffic. All the text and images should be streamlined to all sorts of devices so that you can easily receive more conversion rates.
When it comes to improving the conversion rate of a landing page, one needs make sure that the page is well-optimized and interactive enough to capture the attention of the visitors within seconds. The conversion rates will start to improve when you’ll take the right approach & follow good practices while creating & optimizing your landing page