Broken Link Building is one of the effective white-hat backlink strategies that can help you earn quality links from high-authoritative websites. We all know how backlinks are considered a staple for ranking any website on the search engine as it adds credibility.
Backlink creation is a daunting process as you have to send hundreds of emails to people hoping that they will like your content enough to give you a link. However, broken backlink building is the most impressive link-building technique that can help you improve your backlink profile.
Understanding the broken link building technique
Broken link building is an effective SEO strategy in which digital marketers find broken links on high-authoritative websites, re-write similar content then inform the website owner to replace the dead link with your link. Broken link building gives a win-win opportunity to you and the website owner which is why it is considered as the most scalable link building technique.
Although broken link building isn’t a new technique, it has gained quite popularity in the past few years. The number of broken links is rapidly increasing due to the explosive growth of new web technologies & redesigns which is why people spend a tremendous amount of time on finding broken link-building opportunities.
Are you looking for ways to leverage your broken link-building campaign?
In this article, we’ve rounded up a few effective strategies for a successful broken-link building campaign:
Hunt for Wikipedia dead links
If you are into backlink creation then, you would know how impactful Wikipedia links are. Although you will get a “no follow” tag on the links that you create on Wikipedia still it is a high-quality link that can enhance your link profile. Having said that, if you are thinking about promoting your website on a Wikipedia page then it will bound to fail as Wikipedia editors are committed to having only credible information on the website. You can find a plethora of different topics on Wikipedia that needs citation/reference.
There are 3 ways in which you can find dead link opportunities on Wikipedia:
Search directly under “Articles with dead external links”
Wikipedia has a separate page where they have listed all articles that have dead links in them. You can just go to that page explore the articles that belong to your niche. Then simply add a link citation in a suitable place.
Use a search string on the search engine
To find wikilinks opportunities, all you have to do is run a search string- Site: Wikipedia.org [Your keyword] + “dead link”
Then, you will find all the relevant articles on the search engine’s result page. Just visit the relevant page & scroll down to the citations & reference section. Now, just search for “dead links” to spot the broken link.
Use WikiGrabber tool
Another easy way to acquire broken backlink opportunities is by using the WikiGrabber tool. It is a great tool that helps you find Wikipedia pages that need citations or have dead links in them. By using this tool you can find out numerous broken link-building opportunities that can scale your backlink profile.
Now you must be wondering how to create similar content when the link of the originally written article is broken. Well, all you have to do is plug your broken link into the Internet’s Wayback machine then, it will display that article. The next thing that you need to do is use a skyscraper technique & make the content so good in quality that it can easily boost your chances of acquiring the link. Once your link gets approved then you will have a high-authoritative “no-follow” link pointing to your website.
Consider inversion broken link building process
Tired of the conventional link-building process? Consider using the inversion link-building process to build your backlinks profile. This strategy is slightly different but it can definitely find amazing link-building opportunities in it.
All you have to do is look for expired domains in your niche. You can use various high-authoritative auction search engines like Godaddy.com, Expireddomain.net, etc. Make sure to sort the websites based on the number of referring domains then copy the domains with high RD into a spreadsheet.
The next thing that you have to do is scan the link profile of all the websites to find any good link opportunity. Then, by plugging that webpage into Archive.org, you can extract the content of original content. Finally, you can create similar but better content & outreach to the website linking to the expired source.
So, these are a few effective strategies that you can use to create to boost your link profile. Always make sure to avoid spammy links as it can negatively impact your backlink structure & can also get your get penalized. When it comes to building backlinks, the hardest part is finding proper opportunities, but by using these effective ways, you can make the process much easy.
Wrapping it up, we can say that broken backlink building is one of the easiest & evergreen ways to scale the backlink structure. You just have to hunt for dead links which can yield you terrific link-building opportunities.