With over 1 billion online buyers, the digital marketplace is emerging at an overpowering pace. With the rise in the popularity of e-commerce, the business world has gone digital. E-commerce is a highly competitive sector as every business is looking for ways to improve & expand on the digital landscape. To make your e-commerce sales boom in 2020, it is essential to keep up with the latest trends.
In the world of e-commerce, with every new year comes a new trend which plays a significant role in determining the future of e-commerce. Keeping up with these e-commerce trends is highly significant for every entrepreneur to stand apart from the crowd. With so many options available online, the expectations of the customers are exceeding day by day so, you need to keep responding to them so that you can make your e-commerce store successful. The modern-day customer prefers to shop from online as it is much easier than the traditional form of shopping. To take your e-commerce business to the next level, it is essential to keep up with the up current e-commerce stores.
From better design, improved integration to enhanced policies, every aspect of your e-commerce website should be taken into consideration to enhance the future of your e-commerce business. Customers love to shop from the stores that stay up-to-date on e-commerce trends so, you need to identify & incorporate all the trends that will be impacting the world of e-commerce.
The world of e-commerce is growing rapidly & will continue to grow in 2020 so it becomes essential for every store to know about all the trends that can help them to grow their business.
Wondering what new trends will come to the surface in 2020? Well, don’t worry! We have gathered all the trends for you.
In this article, we’ll discuss the major e-commerce trends hitting the digital landscape in 2020?
Trend #1: Growing volume of voice search
The Loop Ventures in a report has speculated that around 75% of US people will use voice search by 2025. Day by day, more and more people are relying on their virtual assistants to run Google searches or buy the product online. The technological world is advancing, and it is showing its impact on the e-commerce world as well. People are becoming more comfortable with voice searches so, you need to tap on this opportunity by incorporate voice search in your online store so that people can easily buy the products using their virtual assistants.
Involving voice-search solution in your e-commerce store can help you in attracting more visitors which eventually will help you grow your business. People love to engage in hands-free, intuitive searches which they can make without using any device. By adding a voice-search feature, you can easily improve the experience of your customers.
Trend #2: Using chatbots to solve the query of customers
Another major trend that every e-commerce store should consider using is chatbots. Although chatbots have been introduced a while ago, and it not leaving the digital landscape even in 2020. Chatbots have become an essential essence of every e-commerce stores as people tend to have a lot of queries while purchasing so by adding a chatbot feature, you can give a personal shopping assistant to every customer. Around 45% of customers prefer using a chatbot to resolve their issue so by incorporating it in your store, you can improve your customer’s experience.
Trend #3: Adopting a fast-fashion mindset
The next major trend that you will witness in this year is more & more entrepreneur adopting the fast-fashion mindset. The fast-fashion mindset is all about including trendy items that move moves quickly from ramp walks to brand stores. Nowadays, people love high fashion so by including trendy items in your store, you can easily attract a big chunk of traffic to your e-commerce site. Make sure to take care of sustainability & quality of the product so that people make repeated purchases from your store. By having a fast-fashion mindset, you can easily boost your conversions and make your competition stand out.
Trend #4: Social commerce
Another major trend that you will continue seeing in 2020 is social commerce. Social commerce refers to the process of purchasing through social media platforms. Social media has become a great part of every e-commerce platform that’s why more and more businesses are using social commerce. Social platforms like Instagram allows businesses to offer easy shopping experience to them by making the entire shopping process happen within the app. To take your e-commerce to the next level, you need to start incorporating social commerce to spur conversions.
Trend #5: Using user-generated content on social media
Another major e-commerce trend that you will witness in 2020 is using user-generated content on social media to strengthen the power of marketing campaigns. Nowadays, user-generated content has more impact over the audience that’s why more and more online stores are using user-generated content to influence people. User-generated content can help the users in making their buying decision which eventually helps the brand to maximise their conversion rates.
So, these are the latest trends that you will rule the world of e-commerce in 2020. To make your e-commerce store convert better, you need to keep up with the latest trends so that you can easily boost the sales of your products online.
Wrapping it up, we can say that, the world of e-commerce is constantly evolving so to be able to stand apart from your competitors, it is essential to keep up with the latest trends.