Dos & Don’ts of a Successful Holiday Marketing Campaign

The holiday season is the special time of the year for everyone. Running a successful marketing campaign in the holiday season can be quite daunting for the marketers as it calls for immense creativity & hard work. By acing your marketing tactics during this period, you can easily gain a huge chunk of sales & revenue. The holiday season is all about celebrations which implies that you need to run your campaigns differently to hold the interest of your target audience. Holiday period provides the marketers with a plethora of opportunities to maximize their sales that is why the marketers need to make most out of it by making necessary changes in their marketing strategies.

While kicking off holiday marketing campaigns, some marketers make mistakes that end up failing their marketing campaign that’s why it is important to know what you should do and what you should avoid. Also, it is highly important to start planning for it quite early so that your campaign can become successful. The holiday season is celebrated all around the globe so by taking effective steps, you can easily make your marketing campaign successful. Holiday marketing campaigns is all about creatively encourage people to make their buying decision.

To help your business, make most out of the holiday season, you need to focus all your efforts in the right direction. Most business owners fail to maximize their sales and revenue because they end up investing all their time & effort in the things that they shouldn’t be doing. Although there is already too much competition in the digital landscape, however, you will find even more competition during the holiday season. And, just like the competition, the opportunity to attract more customers also increases. To make your marketing campaign successful, it is essential to avoid common mistakes that many marketers tend to make.

Don’t know how to make your holiday marketing campaign successful? Well, don’t worry!

In this article, we’ll discuss all the dos & don’ts of a successful holiday marketing campaign:


To help you ace your holiday marketing campaign, we have listed down all the things that you should be doing. Attracting new customers amidst too much competition is not easy but with good strategies, you can surely expect the desired results.

Create some buzz/excitement

The first thing that you should consider doing is building some excitement among your target audience. You can do so by setting up a countdown timer to indicate your customer regarding the biggest deal that you will be offering them. By creating a buzz around your products, you can surely make flocks of customers visit your website during the holiday period. You can make use of different channels such as email, social media, etc. to create hype around your products.

Customer appreciation

The next thing that you should be doing is appreciating your customers for being loyal to your brand. By appreciating your customers, you can create personal connections with them. While running a marketing campaign, make sure that sales are not your sole priority as building a long-term relationship with your customers is equally important. Nurture your relationship with them by sending out complimentary gifts, and you can also hold fun contests for them.

Offer in bundles

The next way to make your holiday marketing successful is by offering products in bundles. Bundling is a great way to maximize sales opportunities as it not only increase the unit sales but also improves your revenue. You can also sell your least popular products using this tactic by bundling them with hot-selling products. You can also offer some discounts on the product bundles so that the customers also feel satisfied with their purchase.

So, these are the things that you should consider incorporating in your holiday marketing campaign.


Most marketers couldn’t get the desired results because they incorporate the wong strategies that end up making their making campaign unsuccessful. Here’re a few things that you should be avoiding in your holiday marketing campaign.

Forget to schedule posts

To make most out of the holiday season, you should be well-prepared with your content & strategies. Most marketers forget to schedule their posts ahead of time due to which they end up missing out on the opportunity to capture the attention of their target audience. To make your marketing campaign successful, always keep your posts scheduled ahead of time.

Sending too many mails

The next thing that you should be avoiding while running a holiday marketing campaign is sending too many emails to your customers. No matter how special you think your offers are, still, you shouldn’t bombard your subscribers’ inbox with too many emails otherwise they will end up unsubscribing you. Sending too many emails can really frustrate people so always make sure to send only a limited number of emails.

Going overboard with social media promotions

Social media is a great marketing tool but going overboard with the promotions can really make your efforts go down the drain. Promoting your marketing campaigns on social media is great but when you overdo then it becomes hard for the people to stay around that’s why it is highly crucial to ensure that you push your promotion only to a certain limit. Too much promotion can frustrate the audience & you won’t be able to carry out desired engagements.

So, these are the common pitfalls of a holiday marketing campaign that every marketer should avoid.

The holiday season offers plenty of opportunities to maximize sales, establish a long-term relationship with customers, etc. so, every marketer should incorporate all the effective tactics to make most out of their marketing campaign.

Final Thoughts

Wrapping it up, we can say that, by planning your marketing strategies carefully, you can easily break your revenue goals. Also, always keep your customers in mind & add value to them.