Both social media and SEO are an active part of every digital marketing strategy. To accommodate Google’s Algorithm updates, both fields have evolved much over the past few years. Earlier, social media used to have a direct impact on the search engine rankings but in the year 2014, Google stated that they no longer rank websites based on the company’ social aspects.
Since 2014 the relationship between social media and SEO has been long debated. Some believe that social media does have an impact on SEO, maybe not directly but still does. Social media may not have an immense impact on your website’s visibility but it can definitely help you in achieving your major marketing goals.
Here’re the ways in which social media activities affect SEO:
Social media helps in boosting brand recognition
Search engine optimization is one of the most important factors while building a brand as it helps the brand in gaining visibility on the search engine. With social media, you can make your brand much popular among your target audience as when people will come across your products on your social media account then they are likely to share it with others. This way your brand will become popular among people & your credibility will improve. Social media profiles can improve your site’s inbound links which eventually result in improving your site’s SEO.
Social media helps in driving more web traffic
Effective SEO strategy plays a crucial role in driving web traffic. By having a social media presence, you can support your SEO efforts as social profiles help in improving the online visibility of the website. The more people come across your stuff, the higher will be the opportunities to convert them. When you Google a company then all their social media profile also appear in the SERP, this helps in boosting their website’s organic traffic.
Local SEO relies on social media
Social media can also boost your local SEO. All you need to do is make sure that all the information related to your business is listed on the social media profiles. Also, those profiles should be well-optimized and consistent on all your profile. The search engine takes all these factors into consideration while incorporating your business into local SERPs.
Although Google claims that its algorithm does not take social profile into consideration while ranking website on SERPs, however, we believe that social media does have a positive impact on SEO. In the age of social media, one can easily build a long-lasting and trustworthy relationship with their target audience. With effective social media strategies & SEO best practices, you can reach new heights of success.