In the world of SEO, link building is the practice of promoting your website on other authoritative websites that are relevant to your niche.
Link building plays a crucial role in securing a good position in SERPs as it signals google with an idea that your website matches the search query, relevance, and usability. However, there are some common misconceptions around link building that may rank your ranking on the search engine.
When it comes to SEO, we all know links matter which is why you mustn’t fall into any of its pitfalls. Just following any SEO strategy blindly isn’t enough, you need to evaluate every aspect of it to ensure that you don’t waste any time on the tactics that may no longer work.
Link-building has gone through a sea change in recent years with the change in the Google algorithm so, knowing which link-building tactic adheres to the search engine guidelines is important to take your business onto the next level.
In this article, we’ll debunk all the common link building myths that you should ignore in 2021:
Myth #1. All Links are the same
One of the most common myths associated with link building is thinking that all links are the same. Not many people know that every link has a different worth depending on how high or low they appear on a webpage. Where the link is placed in the webpage holds the weight. Links listed higher on the webpage are more valuable than the links that are positioned towards the bottom of the webpage.
Myth #2. Relevancy doesn’t matter
Relevancy really matters in the digital landscape. Creating random links will only get you penalised by Google so you need to ensure that your links are very relevant to your niche. Following the penguin update, link relevancy has become an important aspect of link building strategies. Always remember that relevant links from low DA websites are far better than irrelevant links from high DA websites.
Myth #3. Using only exact match anchor text
Building links using exact match anchor text may look appealing, but it can also result in making your backlinks profile spammy to the Google bots. Exact match anchor was popular tactic that people use to incorporate to stay ahead of their competitors, but pursuing this technique in these days will only land you in trouble. Instead of only using exact match keywords, maintain the balance by including partial, phrase match and other variations anchor texts so that it doesn’t make your link profile look spammy.
Myth #4. Sheer number of links you site has matters
The next common link building myth is thinking that only number of links matters. Well, Google doesn’t only look at the number of links, but also give equal consideration to its quality. Its quality and relevancy also matters so instead of just focusing on increasing the number of links, you need to weigh upon other factors too.
Myth #5. Guest posting is dead
Another common myth that people have regarding link building is that guest posting is dead. Guest posting is an effective link building technique and it is totally alive even in 2021. You By using this technique, you can easily build natural and high-authority backlinks that can boost your visibility in the search engine. It is also a great technique to generate higher readership & boost brand awareness.
Myth #6. Google always prioritize sites with higher backlinks
To rank at the top of the search engine, you don’t necessarily need plethora of links. Search engine consider around 200 ranking factors to rank a website on the search engine page. Also, the main factor that affect search engine ranking is the content. Your website content should match the search intent so that it ran rank well on the SERPs.
Myth #7. Internal links don’t help in ranking
While Google consider external links as one of the ranking factors, but internal links can also help in boosting the ranking on search engine. Interlinking your content can create content cluster that indicate Google that you have a proper resource available regarding the search query & will automatically position you higher on the search engine.
So, these are a few common link building myths that everyone should keep tabs on. One of the crucial things that you should consider is avoiding spammy activities while doing link building so that you can run successful digital marketing campaigns.
Wrapping it up, we can say that the SEO industry has lots of myths which makes it hard for the people to get their website rank well on the search engine. Over the years, the world of link building that changed a lot so dropping outdated tactics and ignoring myths is important to make your link building efforts bring result.