When it comes to content marketing, the marketers need to keep pace with the constantly changing digital world & for that they need to incorporate effective content marketing strategies. To be able to incorporate a successful content marketing strategy, one needs to keep up the latest trends that will dominate in 2020.
If you want to skyrocket your sales & revenue then you need to incorporate all the latest marketing trends in your marketing strategies. In 2020, you will witness some amazing content marketing trends as the world of content marketing is evolving day by day so you need to amplify your marketing efforts to see the desired results.
In this digital age, the audience is getting smarter & the content is getting better so to be able to achieve content marketing success, you need to look out for the trends that will be shaping 2020’s content marketing landscape.
Running a successful content marketing campaign in this digital world where the competition is so fierce isn’t everyone’s cup of tea, however, by incorporating the trendy content marketing tactics, you can take your business to the next level.
In this article, we’ll discuss all the content marketing trends that you need to know in 2020:
User-generated content (UGC)
User-generated content is highly influential as it helps in maintaining a sense of authenticity in the mind of the customers. There is a plethora of fake content available on this digital landscape that’s why people find it difficult to believe in the brand content. In 2020, if you want to boost your conversion rates then you should consider including user-generating content on your website. Nowadays, people tend to look out for other customer’s reviews & ratings before making a buying decision.
User-generated content includes customer reviews, testimonial videos, user feedback, and reposting customer’s social media stories, etc. By sharing user-generated content with your audience, you can easily create trustworthy connections.
With the continual rise of video content, most people prefer to watch videos and it also plays a crucial role in the marketing business. In fact, around 56% of people prefer to watch videos of the brands they like so by incorporating video content, you can easily connect better with your audience. If you want to take your content marketing to the next level then you should consider using video content in it. Depending on your target audience & your brand, you can make video content that can easily hold people’s interest in your products/services.
The next trend that will dominate the world of content marketing in 2020 is conversational marketing. Nowadays, people prefer to make purchases from brands that incorporate personal conversations with their audience. It is one of the notable trends, and by keeping up with this growing trend, one can easily improve their relationship with the customers.
Due to the rise in the popularity of the podcast, you will see various industries using the podcast as one of the major marketing tactics. By incorporating podcasts, you can easily boost your brand’s presence. Nowadays, successful businesses create a podcast that can hold their target audience interest & can build trust in them. It also helps in expanding your current audience reach & you can make people talk about your brand. Moreover, with podcasting, you can also boost your search engine ranking.
Voice search optimization
The world of technology is constantly evolving, and with AI-powered assistants like Alexa & Siri, now it has become essential for every business to optimize their content for voice search. Instead of typing your query, all you need to do is just speak to a digital assistant regarding your query. Now, in 2020, more and more marketers will create content in a way that it can easily rank higher for voice search.
Although not every business would prefer to share memes on their official social media handles one can’t deny its ability to drive the attention of the audiences. Though not the most sophisticated trend but it is truly an effective one. While following this trend, make sure to share only those memes that match the tone of your brand. Memes have been a great trend and it is surely not going to disappear any time soon.
Nowadays, users love augmented reality & they prefer to use those platforms more that offer various AR filters & lenses. AR is getting more popular day by day so the smart marketers should use it as a great opportunity to engage more audiences. You can create your own filter & lenses so that people can easily create fun visual content.
So, these are the major content marketing trends that you can expect in 2020. For successfully content marketing content, it is highly essential to stay up current with the latest trends. Make sure to follow all these trends while creating a marketing strategy for your business.
Wrapping it up, we can say that, If you want to stand ahead of your competitors then you need to keep an eye on these content marketing trends. You need to start planning for these trends so that you can easily make most of it & show your brand as an industry expert.