Content Marketing Tools You Should Be Using

Are you planning to incorporate content marketing into your marketing strategy? Well, then you should be aware of all the tools & resources that can help you in creating & executing a great marketing strategy. The world of digital marketing is constantly evolving and to achieve success in it, you should work on creating an effective content marketing strategy.

The content marketing process can be quite daunting so by using various tools, you can make your content marketing process smoother. There are thousands of marketers who are doing content marketing these days but not all of them are achieving impressive results because they aren’t employing any tool to monitor their content marketing process.

Nowadays, there is an array of premium tools that are available which can amplify your content marketing efforts. Using these tools will not help your work done even more efficiently. There are plenty of content marketing tools available, some are cheap, some are expensive, some belong to premium category & some are free tools, nonetheless, each tool can help to boost your marketing. Each tool is meant for a different purpose so you need to analyze which tool can work best for you.

In this article, we’ve rounded up some of the best content marketing tools you should be using in 2020:


The first content marketing tool that is a must-have for any marketer is BuzzSumo. It is a great tool to analyze & find trending content in your niche. Using this tool, you can easily get to know what your competitors are writing and how are they marketing it then you can get a fair idea about what type of content will help you attract the attention of your customers. Using BuzzSumo, you will get an insight into the type of content that is going viral on the various social media platforms so if you want to know & analyze what type of content can fetch you more traffic then you should consider using BuzzSumo.

Adobe Spark

The next tool that you must use for marketing your content is Adobe Spark. Using this tool, you can easily create amazing graphics & images that will surely elevate your visual storytelling. Nowadays, everyone loves those content that has great storytelling so if you want to make your social media posts, videos in a storytelling way then you can consider using Adobe Spark to generate great graphics.

Social Mentions

The next tool that every marketer must incorporate in their content marketing process is Social Mentions. This tool will let you know about all the social media buzz happening around your brand. All you have to do is type the relevant keyword, this tool will fetch all the relevant information regarding it. Using this tool, you can search & analyze all the real-time social media mentions.


Any content is incomplete without having engaging pictures & graphics added in it. If you aren’t a pro at photoshop then this tool can work for you. Canva is a platform where you can easily edit your photo & graphic easily. Canva is easy to use so you don’t have to waste any time on learning o use it. Moreover, it also has an array of different templates available so you can easily choose any template according to your preference.


When it comes to content marketing, Infographics are highly powerful as they can help you rank better on the search engine. By creating a good Infographics, you can also secure a number of backlinks from high authoritative websites. One of the main issues that people face is that Infographics are quite difficult & if you hire a designer then it will cost you a lot, however, using this tool, you can create amazing infographics within a few minutes. So if you want to add infographics in your content then you should consider using Infogram.


When it comes to content marketing, videos are as important as text content. People love to watch visual content & it also has a higher impact on the users. This tool is absolutely free so you can create amazing videos & share it with your target audience. You can create fully animated videos by using the available images or you can also upload your own images, music, etc.  We all know how videos can easily get viral so by creating a great video, you can expand your outreach.


The next tool that every marketer should consider using is Evernote. The process of content creation is quite challenging as it is quite difficult to organize our thoughts & develop them into a good piece of content. In such cases, you can consider using this tool where you can take notes & capture your ideas so that you can easily create your content. With this tool, you can create reminders & to-do list to organize your content.


The next content marketing tool that you need to add in your content marketing is MailShake. In the world of content marketing, connecting with influencers is highly important & by using this tool, you can easily send personalized cold emails in bulk & also send automated follow-ups to them.


The next tool that you can use to market your content is MeetEdgar. Basically, this tool helps in rescheduling the content to be put on your social media profile. This tool actually writes quotes & status update from your content so you can sit back & relax.

Final Thoughts

To sum this up we can say that, content marketing is highly crucial to engage your target audience. Make sure to use these effective tools to boost your content marketing efforts.