In today’s digital age, video marketing has become a major essence of digital marketing. Gone are the days when video marketing was just an option as due to advancement in the technological world & increase in video consumption, it has become essential for every business to embrace it.
No matter how big or small your business is, you should incorporate video marketing into your digital marketing strategy. It is 2020 and now you can no longer avoid video marketing as visual content can help you reach out to a wider audience. However, while doing video marketing marketers end up committing mistakes that totally ruin their marketing efforts. In video marketing, a small mistake can destroy your chances of winning. Nowadays, video content is considered as the hero of marketing so you need to be very careful while
In this article, we will discuss all the common video marketing mistakes that you need to avoid:
One of the most common mistakes that most marketers tend to do is creating disharmonized content. Just adding images with some text and music is not enough to create an engaging video. You need to add each component in a proper sequence & with proper planning so that it will deliver your message to your target audience. Your video content should have harmony in it then it will be able to leave a lasting impact on the people. You need to ensure that every second of the video should appeal to your target audience. You need to take into consideration the words, voice tone & everything is in harmony. Disharmonized content can make your video marketing a big failure.
Creating a video like a sales pitch
The next mistake that many marketers tend to do in video marketing is that they create videos that sounds exactly like a sales pitch. The major goal of video marketing is to drive better sales but a salesy-type video will completely ruin your marketing efforts. By creating a video that speaks about nothing but you and your business will only annoy your audience. You need to create videos that your target audience can truly relate to as then they will be able to connect better with you.
Another big mistake that marketers commit is that they don’t optimize their video’s title and description for the search engine. No matter how good you think your video is, it won’t help you until & unless you consider doing its search engine optimization. Before adding a title & description, make sure to do proper research so that your video can get the visibility that it deserves. Make sure to add a video sitemap so that Google can easily index it. Also, don’t forget to add a suitable keyword to your video so that it can have better visibility in the search engine.
Too long video
In this digital age, everyone has a short attention span. If you want your video to captivate the attention of the people then you should avoid making it too lengthy. Nowadays, people love to watch short videos so by cutting down the duration of your video, you can definitely connect better with your target audience.
Not using social media platforms
In this digital age, one should never ever underestimate the power of social media. Another common mistake that people do is that they don’t use social media platforms to promote their video which results in making their marketing campaign unsuccessful. Once you’ve created your video, you should consider sharing it on all social media platforms so that it can reach out to a wider audience.
Going for hard sell
The next common mistake that some marketers do while doing their video marketing is that they start going for hard sell. Marketing your product or service in your video can be effective but constantly pushing your customers will only end up making them frustrated. Through video marketing, you should aim at creating a good relationship with your target audience but if you apply the “hard sell” method then it will ruin all your marketing efforts.
Leaving out CTA
Another common mistake that many marketers tend to do is that they leave out CTA. Just creating an engaging video is not enough, you need to guide your target audience in making a buying decision. Once people get really intrigued by your video then you need to provide them a follow-up button so that they can take up the favorable action. If you leave out CTA then you will miss out on the various sales opportunities so always make sure to add a CTA.
Expecting instant results
Another common mistake that most people tend to do is that their video marketing efforts will show the results overnight. No matter how good your video is or how amazing your strategy is, it will take some time to give you desired results so you need to have patience and work consistently. You need to understand that a good video marketing strategy will require constant efforts and patience to show desired results.
Not addressing the target audience
The next mistake that most marketers tend to commit is that they don’t take the target audience into consideration. Targeting a wide audience will not help you in getting better results so to make your video marketing works at its best, you need to start addressing your target audience. By having a well-defined audience, you can easily achieve your marketing goals.
To sum this up we can say that, by avoiding these common video marketing mistakes, you can connect better with your audience which will eventually result in high traffic & better conversion rates.