Are your email marketing efforts not bringing you desired results? Well, then you must be running a poorly designed email marketing campaign. In today’s modern marketing world, bringing customers back to the website is not easy that’s why it is highly crucial to ensure that your marketing campaign is performing at its best. There is a major misconception that email marketing is dead but it is as much alive as you & I are so, if your email marketing efforts are not bringing results then you must be doing something wrong.
No matter how small or big your business is, email marketing is the ideal choice to retain old customers and to attract new ones. The reason many marketers fail in running a successful email marketing campaign is that they fall into the pitfalls of email marketing. In today’s modern world, checking emails is an important part of everyone’s lives so by running a compelling email marketing campaign, you can easily translate into high engagements. When done right, email marketing can surely help you in bringing you closer to your marketing goals. However, most marketers face troubles because they commit common mistakes while deploying emails to their target audience. A poorly designed email marketing campaign can severely harm your business reputation by sending all your emails into the spam folder of the people.
To run a smooth email marketing campaign, it is highly crucial to ensure that you are creating and executing everything in the right manner. From broken links, irrelevant content to poor strategy etc. any of these errors is enough to make all your efforts go down the drain. If you want to drive higher traffic & conversions then you should certainly avoid falling into the common email marketing pitfalls. Just sending thousands of emails isn’t enough as to see tangible results, you need to ensure that your marketing campaign works effectively & efficiently. Email marketing is one of the evergreen marketing strategies that can take your business onto the next level. Most marketers come to know about their mistake only after committing one, which results in making all their resources go down the drain so, the best way to avoid it from happening,
We’ve rounded up some of the common email marketing mistakes that you need to avoid in 2020:
No matter how good your email marketing strategy is if you forget to add a call-to-action then all your forget will go in vain. A clear call-to-action is highly crucial to make people take the desired action. Also, make sure that your call-to-action has a purpose otherwise, people will not come on board. No matter how compelling your content is, an absence of CTA is enough to make your email marketing campaign to fail. To make your recipients visit your site, you should add CTAs such as Shop now, join our program, etc. so that people can know what they are supposed to do otherwise your email will just end up confusing people.
Not segmenting subscribers
Another common email marketing mistake that can ruin your campaign is not segmenting your email subscribers. You need to understand that different people subscribe for different reasons, some may want extra discount coupon codes, some may want to read your newsletters so, you need to segment your subscribers in different groups so that they can easily get converted. Sending same content to all your subscribers is a huge mistake which can lower down your email marketing performance. By segmenting your subscribers, you can get better customer retention & conversion rate. While dividing your subscribers into different groups, the factors that you need to take into consideration are location, age, interest, browsing behaviour etc. so that you can deliver relevant results.
Using sales-heavy language
The next common mistake that people tend to make is that they incorporate sales-heavy language in their content which results in making their voice get lost in their recipient’s inbox. You need to avoid using the same cliché things that almost every marketer use as it will not help you in making your email marketing successful. The best way to avoid committing this mistake is by making your emails personal so that you can easily make your recipients engaged. The next thing that you should consider doing is crafting the content in a way that it focuses more on the value that you aim at providing your customers. Many email marketing campaign fails because their content is too much about them and not about the value their aim at offering which really puts off their customers.
Incorporating too many images
Just like any marketer, you may think that incorporating eye-catching images is a great way to excite your readers but when it comes to email marketing, using too many images in the content is a huge mistake. You can surely use one or two images but refrain using more than that otherwise, the message you are trying to convey will lose its visibility. You need to use both text and images in the right proportion so that you can make a good impact on your readers. Too many images will only end up distracting your customers from grabbing the information that you are trying to convey through the email.
So, these are the common email marketing mistakes that you need to avoid in 2020. Email marketing is one of the best ways to boost your conversion rates so you should avoid falling into its pitfalls to improve your conversion rate.
Wrapping it up, we can say that, by avoiding common email marketing mistakes, you can make your marketing campaign thrive. The world of email marketing is constantly evolving so, make sure to keep moving forward with it.