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Social-Media-Help-a-Small-Business-Grow

How Can Social Media Help a Small Business Grow?

If you run a business, then you likely spend a lot of time thinking of ways to reach your customers ...
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/ Digital Marketing
Digital-Marketing

Why Should You Invest in Digital Marketing?

Ever since people discovered that the internet could help in running businesses online, digital marketing has become essential to establish ...
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/ Digital Marketing
rank keywords on google

How to Rank Keywords on Google?

When it comes to gaining visibility in the SERPs, it is important to rank for keywords, but what can you ...
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/ Digital Marketing
guest posting guide

A Step-by-Step Guide to Guest Posting

Do you want to expand your network, give a boost to your authority or strengthen your backlink profile? Well, Guest ...
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/ Digital Marketing
reduce website bounce rate

How to Reduce Your Website’s Bounce Rate?

Bounce rate is one of the factors Google uses to rank any website on the search engine. Having a high ...
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In the world of SEO, link building is the practice of promoting your website on other authoritative websites that are relevant to your niche. Link building plays a crucial role in securing a good position in SERPs as it signals google with an idea that your website matches the search query, relevance, and usability. However, there are some common misconceptions around link building that may rank your ranking on the search engine. When it comes to SEO, we all know links matter which is why you mustn’t fall into any of its pitfalls. Just following any SEO strategy blindly isn’t enough, you need to evaluate every aspect of it to ensure that you don’t waste any time on the tactics that may no longer work. Link-building has gone through a sea change in recent years with the change in the Google algorithm so, knowing which link-building tactic adheres to the search engine guidelines is important to take your business onto the next level. In this article, we’ll debunk all the common link building myths that you should ignore in 2021: Myth #1. All Links are the same One of the most common myths associated with link building is thinking that all links are the same. Not many people know that every link has a different worth depending on how high or low they appear on a webpage. Where the link is placed in the webpage holds the weight. Links listed higher on the webpage are more valuable than the links that are positioned towards the bottom of the webpage. Myth #2. Relevancy doesn’t matter Relevancy really matters in the digital landscape. Creating random links will only get you penalised by Google so you need to ensure that your links are very relevant to your niche. Following the penguin update, link relevancy has become an important aspect of link building strategies. Always remember that relevant links from low DA websites are far better than irrelevant links from high DA websites. Myth #3. Using only exact match anchor text Building links using exact match anchor text may look appealing, but it can also result in making your backlinks profile spammy to the Google bots. Exact match anchor was popular tactic that people use to incorporate to stay ahead of their competitors, but pursuing this technique in these days will only land you in trouble. Instead of only using exact match keywords, maintain the balance by including partial, phrase match and other variations anchor texts so that it doesn’t make your link profile look spammy. Myth #4. Sheer number of links you site has matters The next common link building myth is thinking that only number of links matters. Well, Google doesn’t only look at the number of links, but also give equal consideration to its quality. Its quality and relevancy also matters so instead of just focusing on increasing the number of links, you need to weigh upon other factors too. Myth #5. Guest posting is dead Another common myth that people have regarding link building is that guest posting is dead. Guest posting is an effective link building technique and it is totally alive even in 2021. You By using this technique, you can easily build natural and high-authority backlinks that can boost your visibility in the search engine. It is also a great technique to generate higher readership & boost brand awareness. Myth #6. Google always prioritize sites with higher backlinks To rank at the top of the search engine, you don’t necessarily need plethora of links. Search engine consider around 200 ranking factors to rank a website on the search engine page. Also, the main factor that affect search engine ranking is the content. Your website content should match the search intent so that it ran rank well on the SERPs. Myth #7. Internal links don’t help in ranking While Google consider external links as one of the ranking factors, but internal links can also help in boosting the ranking on search engine. Interlinking your content can create content cluster that indicate Google that you have a proper resource available regarding the search query & will automatically position you higher on the search engine. So, these are a few common link building myths that everyone should keep tabs on. One of the crucial things that you should consider is avoiding spammy activities while doing link building so that you can run successful digital marketing campaigns. Final Thoughts Wrapping it up, we can say that the SEO industry has lots of myths which makes it hard for the people to get their website rank well on the search engine. Over the years, the world of link building that changed a lot so dropping outdated tactics and ignoring myths is important to make your link building efforts bring result.

Debunking Common Link Building Myths in 2021

In the world of SEO, link building is the practice of promoting your website on other authoritative websites that are ...
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/ Digital Marketing
Content Marketing Becoming the New SEO

Is Content Marketing Becoming the New SEO?

With the evolution in the digital marketing world, content marketing and SEO have become powerful & essential marketing powerhouses that ...
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/ Digital Marketing
5 Crucial Google Ranking Factors

5 Crucial Google Ranking Factors You Shouldn’t Ignore

From domain authority to mobile-first, backlinks, and many more,  there are over 200 factors that Google uses to rank a ...
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/ Digital Marketing
Fix SEO Ranking Fluctuations

How to Fix SEO Ranking Fluctuations?

 So, you finally found your website ranking on the first page of the search engine, but then after a few ...
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/ Digital Marketing
Keyword Research for SEO

The Smart Way to do Keyword Research for SEO

When it comes to search engine optimization, keyword research sets the foundation. With Google’s search algorithm evolving day by day, ...
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/ Digital Marketing
Boost your Blog’s Traffic in 2021

How to Boost your Blog’s Traffic in 2021

If you run a blog, then you would know how driving more traction is important to position yourself as a ...
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/ Digital Marketing
SEO for Mobile-apps

SEO for Mobile-apps: How does it work?

So you have successfully created your mobile app and now planning to put it up on the app store or ...
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/ Digital Marketing
Social Media Strategies to Boost SEO

Social Media Strategies to Boost SEO

SEO has become a critical component for the growth of every business and so is social media. In this crowded ...
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/ Digital Marketing
Ways to Grow Your Email Marketing List

Easy & Hassle-free Ways to Grow Your Email Marketing List

The world of digital marketing is evolving continuously with the stream of a never-ending stream of technologies. And when it ...
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/ Digital Marketing
Easy & Evergreen Broken Link Building Techniques

Easy & Evergreen Broken Link Building Techniques

Broken Link Building is one of the effective white-hat backlink strategies that can help you earn quality links from high-authoritative ...
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/ Digital Marketing