Website navigation plays a significant role in the overall success of the website as it impacts both the user experience & SEO of the website. Good website navigation is essential for better search visibility & conversion. Due to bad website navigation, you can lose out on 50% of the sales as when people couldn’t find what they are looking for then they end up exiting the site. Incorporating good website practice can make your website more understandable & convenient to explore for the visitors. Improved navigation also plays a crucial role in boosting the sales of a website.
Well-organized navigation ensures that the visitors can easily explore one webpage to the another without getting facing any confusion. Just by fixing your website navigation, you can easily attract, engage & convert your visitors. Navigation is the backbone of your website, if it isn’t good enough then you won’t be able to showcase your products properly. Clear & intuitive navigation ensures that your visitors can easily find what they are looking for on the website. It also helps in making your website look clutter-free.
For good navigation, it is essential to incorporate best practices so that you can create positive & effective experience to your visitors. With good & clear navigation, you can make all the information available on your site easily. Clear navigation helps in enhancing the user experience & reduces the bounce rate so you should always incorporate best practices for website navigation & make your website well-optimized.
In this article, we’ve rounded up some of the best practices for website navigation that you need to incorporate in your website:
Don’t be overly creative
When it comes to navigation, too much creativity is not something that you should go for otherwise, it will result in confusing your visitors. Your navigation should be simple & clear so that people can easily explore from one page to the another without getting confused. If you want to add creative elements in your website then you should ensure that it doesn’t affect the navigation otherwise, it will leave a bad impression on them.
Avoid dropdown menu
The next practice that you need to take into consideration is avoiding a dropdown menu in the website layout. Not many people realize that a dropdown menu is not good from a customers or search engine’s perspective. The search engine finds it difficult to crawl the dropdown menu so you should consider avoiding it. Even the dropdown menu can be annoying to your customers as they have to move their mouse to the menu item to find out the navigation links. However, if your website offers a plethora of diverse products then you can consider using a dropdown menu otherwise, avoid it.
Use familiar structure
The next thing that you need to take into consideration is using a familiar structure for your website navigation so that the users can use their intuitive approach to easily navigate through the site. Using familiar structure makes the website user-friendly & your visitors can easily explore your site without facing any issue. Your site’s navigation should be in a way that your prospects are familiar with. The buttons should easy to follow so that people can easily understand it & move around the site.
Link the homepage with logo
When it comes to website navigation, linking the homepage to the logo is of utmost importance. It has become a standard to have a homepage link added in the logo so that people can access the homepage even when they are stuck on any other page of the site.
Include a search bar
Another important element in website navigation is a search bar. The search bar allows the audience to easily find the things they are looking for on the website. The search bar should sticky & have high visibility so that your visitors can easily use it. If you run an e-commerce website then including a search bar is highly crucial so that people don’t have to hunt through your website in search of a particular product. Search bar really helps in boosting the conversion of the website so you must include it on your website.
Check your mobile navigation
The next thing that you need to take into consideration is double-checking the mobile navigation so that people accessing your website through their mobile devices can easily navigate through your site. Nowadays, most people surf the internet on their smartphones so, it has become highly crucial to ensure that your site everything works & looks fine on small devices as well. Unclear mobile navigation can cut down your traffic severely so to avoid that you need to keep your mobile navigation in good shape.
Create a sticky menu
The next practice that you need to take into consideration is creating a sticky menu that will stay in its place even when the visitor scrolls the page. For long scrolling pages, it becomes essential to have a sticky menu otherwise, the visitors have to scroll all the way up just to go to the other page. A fixed menu will allow the users to explore the whole website easily without wasting any time in scrolling.
So, these are a few best practices for website navigation that you should consider incorporating. Good navigation makes it easier for people to explore your website easily. It also helps in improving your website’s conversion rate so always put all your efforts in improving your website’s navigation.
Wrapping it up, we can say that, navigation is an important element of every website so you must incorporate best practices to create clear & simple navigation.