Every website owner wants to monetize their web property by creating an effective ad placement. Placing targeted ads strategically is essential to yielding more revenue. Google Adsense is the most reliable way of monetizing your website, however, to be able to make most out of the ads, you need to carefully organize your website’s content so that the user experience is not compromised.
Ad placement implies placing ads either through manual placement or tool-based placement. Google Adsense offers a variety of ad units which you can place on a specific location of your webpage. To be able to increase Google AdSense revenues, you need to incorporate Google AdSense best practices.
To avoid any penalties from Google, It is essential to read all the Adsense guidelines then carefully place ads on the website.
We’ve rounded up all the best practices for Ad placement:
Understand your users
Before placing the ads, you must have a good understanding of your users. You need to find what kind of content is popular among your website and how they navigate on your site then you can use that information improve the ad placements.
Experiment with ad units
The next crucial thing that everyone should consider doing is experimenting with different ad units. Google Adsense offers a variety of ad units so that you can cater to the different visitors of the site as some prefer to click on banner ads, some prefer links, etc. The ads should have a unique look so that more and more visitors click on it.
Another crucial thing that you need to consider is making sure that your ads are mobile-friendly. These days, people prefer to use their mobile devices to access any website so turning ads responsive, you can boost up your revenue.
So, these are the best practices for ad placement. Also, another important thing that one should consider doing is to do consistent promotion of the website as the more you promote your website more people will visit your website & there will be higher chances of making ad revenues. However, one should always promote his website without using any black-hat practices.