In the world of digital marketing, landing pages play a significant role to attract & convert prospects. A landing page is a standalone web page that is specifically made for marketing & advertising purposes. The main purpose of designing a landing page is to convert your visitors into leads. Converting visitors into your customers is the first step to start a long-term relationship with the customers so you need to put all your efforts into creating a perfect landing page.
Building a good landing page seems easy but if you don’t incorporate best practices then you won’t be able to create a high-performing landing page. Your landing page should be engaging enough to persuade visitors to get converted. Conversion won’t happen overnight, you need to work on the elements that will make your landing page more interesting and worthy of clicks.
Landing pages are standalone pages so from its design, colours to content, you need to pay your attention to all the aspects to accelerate your buyer’s journey. Some businesses fail to boost their conversion rates because they commit a big mistake of sending all their targeted traffic directly to the homepage instead of sending it to a landing page. To make the most of your marketing efforts, you need to start incorporating landing page best practices
Don’t know much how to create a converting landing page? Don’t worry.
In this article, we’ve rounded up some best practices for creating a perfect landing page:
Align your landing page with ad goals
Your website’s landing page is the backbone of your marketing efforts so to drive desired results, you need to align your landing page with marketing ad goals. Your ad campaign will not work if people actually et converted after visiting your landing page so it is essential to make your landing page as fascinating as your marking ad.
Before getting started with your landing page, first, you need to identify the goals that you are trying to achieve from running marketing campaigns then you should consider creating your landing page.
Keep your design easy to navigate
The next thing that you should consider doing is keeping your design simple and easy to navigate so that people can easily find out the item they are looking for. Some marketers make their landing page too creative which makes it difficult for the visitor to navigate due to which they jump back. To convert your prospects, you need to make your landing page simple enough to enable easy navigation. Tricky navigation can result in reducing your conversion rate.
Make sure your landing page is mobile-friendly
Another important practice that you need to consider while creating a landing page is to make it mobile-friendly. In this digital age, when around 80% people surf the internet using their mobile device, it becomes essential to make your landing page mobile-friendly otherwise, you will lose out on a big chunk of traffic. You need to make your landing page compatible with any devices so that people can view it even on the small screen. Make sure that all the buttons & CTAs are working fine of all screens so that people don’t face any problem while using them.
Makes sure to improve its load time.
In this fast-paced world, nobody likes to use a website is slow loading speed so you need to ensure that your landing page loads quickly otherwise, all the efforts that you’ve put in running marketing campaigns & creating landing page will go in vain. You need people to stay on your landing page & get converted but if it doesn’t load quickly then nobody will wait for longer. The slow loading speed can also result in increasing the bounce rate which will not only ruin your marketing efforts but your landing page’s SEO as well. So, always take the necessary steps to ensure that your landing page loads up within a fraction of second.
When it comes to creating landing pages, one of the most common mistakes that people do is that they fill the space with unnecessary things that result in distracting people from doing what they are supposed to do. To make your prospects to take the desired action, you need to avoid minimize other distractions. Avoid adding too many call-to-actions otherwise, people will get confused & they will not get converted.
Use a template
Everybody wants to make their landing page unique & effective but not many people succeed in it as landing page can be quite complex so, the best thing to avoid this issue is by using a template. There are a plethora of professionally-created templates which you can use to develop an aesthetically pleasant landing page. So, if you are struggling with the design of your landing page, consider using a template.
Leverage social proof
The next best practice that you should consider incorporating is adding social proof in your landing page so that people can easily place their trust in your site. Social proof leverage credibility so the business & also encourage people to take the action. It is also considered as one of the most important elements to boost the conversion rate. Also, make sure to place the social proof at the bottom of the page so that the visitors don’t get distracted from taking the desired action.
So, these are a few best practices that everyone needs to consider to build a perfect landing page. if you want to make the most out of the landing pages then you follow these best practices & make your marketing campaign successful.
Wrapping it up, we can say that, By following the best practices that we’ve covered above, you can surely create a perfect landing page that drives new leads & convert well.