In recent years, people have migrated to the mobile platform to access the digital world. With the technological advancement & abundance of smartphones in the market, one can easily surf the world of the internet through their smartphones. The mobile traffic was around 0.07% in the year 2009 and in the ten years, it has increased to 53% which clearly shows the dynamics of mobile engagement.
Even search engines also prefer to rank those websites higher than are fully optimized for mobile devices. Smartphones have taken over the life of everyone’s life as people spend endless time surfing the internet. And, with the growing popularity of online shopping, most people shop from e-commerce websites through their smartphones only. If you run an e-commerce website then you must ensure that your website is well-optimized for mobile otherwise you will miss out on a major chunk of sales opportunities.
By adapting the best mobile optimization practices, you can maximize your conversion rate & improve ROI. The number of mobile users is growing year by year that’s why it has become essential for every eCommerce site to optimize their website for mobile so that your target audience can easily reach out to you.
Every e-commerce website should be well-optimized so that your target audience can have a better shopping experience. Major traffic on websites come through a mobile device that’s why mobile optimization can help you achieve your website goals. You can easily capture better sales by optimizing your online store for mobile use.
In this mobile-first digital world, every e-commerce store needs to be mobile-friendly so that your website has enjoyed mobile traffic and have more sales & ROI.
We’ve rounded up the best mobile optimization practices that everyone needs to incorporate in their e-commerce website:
Make sure your website runs seamlessly on mobile devices
One of the most important things that every e-commerce website needs to do is ensure that its website runs seamlessly on mobile devices. Make sure to resolve all the issues so that visitors can have a better user experience. There are a number of different tools available in which you can easily check if your website is fully mobile-friendly or not. So, by fixing all the bugs, you can easily target the mobile audience to your site.
Make sure the navigation menu is well optimized
Every e-commerce website should have clear and well-optimized navigation menu so that people can easily explore the website thoroughly. If the navigation is not well-optimized then there will be high chances of bounce rate. By well-optimizing your navigation menu, you can generate higher sales.
Simplify the checkout process
Another important practice that one needs to adapt is simplifying the checkout process. With a complicated checkout procedure, people tend to abandon the cart without completing the checkout. Don’t forget to add guest checkout options so that more and more people can easily make purchases. Some people are skeptical about submitting their personal information while checking out so the best way to retain customers is by simplifying the checkout process.
Add search option into the site
Another important thing that you need to consider while optimizing your e-commerce website for mobile users is by adding a search option in it. Sometimes, exploring the whole website for a particular product may seem frustrating so adding a search bar makes it easier for visitors to find the product they might are interested in buying. Most people forget to add the search bar on their site which results in losing out all the potential customers.
Improve the website speed
Both Google and visitors don’t like that website that takes too much time to get load. Nowadays, people don’t have enough patience and even a 1-2 seconds delay seems like ages. Website speed should be optimized so that people can have a good user experience also it helps in lowering down the bounce rate of the website. Google also prefers to rank those websites higher which gets load within fraction of seconds. To improve the experience of your mobile users, you need to ensure that your mobile pages load up quickly.
Create video product demos
When it comes to online shopping, the best way to generate better sales is by adding video product demos so that your visitors can easily get a better idea of your products. It will also help in making their buying decision. Adding product demos can also improve your website SEO as search engine ranks those website higher that adopts storytelling approach in their website.
Remove all the unnecessary elements
The next thing that one needs to do is removing all the unnecessary elements from the mobile site. You need to remove all the obstacles so that your visitors and potential customers can have a better user experience. By cutting off all the unproductive elements, you can make your mobile site more engaging.
So, these are some of the best mobile optimization practices that every eCommerce website should adopt to make site more user-friendly and to improve sales & conversion rate of the site.
To sum this up, we can say that mobile optimization has become a necessity for running a successful eCommerce site. By making your site mobile-friendly, you can easily drive more traffic and sales.