Do you want to expand your network, give a boost to your authority or strengthen your backlink profile? Well, Guest posting opens a doorway to support all your marketing initiatives. It offers a plethora of benefits that can more value to your website.
Guest posting on authoritative, relevant niches can generate high traffic, drive new leads and boost your credibility on the search engine, and that is why it is considered the best strategy to rank higher on the SERPs. Contributing high-quality content to another website can be really helpful to build your authority as an influencer.
Guest posting is an inbound marketing strategy that can result in building reputation, authority, and exposure in the digital landscape when used correctly.
What is guest posting?
Guest posting or guest blogging is the act of publishing blog posts on a third-party website to generate leads & boost traffic to your website. It is a marketing, PR & SEO initiative as it helps to expand your reach & visibility. In the guest posting, the writer acts as a contributor to another brand’s website that belongs to the same niche.
Benefits of guest posting
Guest posting is symbiotic as it helps both publishers and writers with brand visibility and awareness across the digital space. When the content is well-written, informative, and provide value to the audience, then it can offer many potential benefits to the guest blogger.
We’ve listed down some of the benefits associated with guest posting:
- Boost brand awareness
- Build relationships
- Drive higher traffic to the website
- Reaches new audience
- Grow credibility
- Build backlinks profile
So, these are a few benefits associated with guest blogging. For successful guest blogging, you need to set a good foundation and plan a strategy that can bore desired results over time.
Looking out to venture into the guest posting world?
In this article, we’ve rounded up a step-by-step guide to guest posting:
If you want your guest posting efforts to work, you need to put an effective plan into place that can help in navigating you throughout the process.
#Step 1. Determine your goals
If you are planning to become a freelance contributor, then the first thing that you should be doing is determining your goals. By setting your goals clear, you can easily create a clear road map that can help you in achieving them. You need to consider what all can be achieved through your guest blogging efforts.
Whether you want to boost awareness, build authority or boost your SEO, you can simply do it through guest posting. Once you choose the goal that you want to achieve, then it will be much easier for you to determine the appropriate blogging opportunity.
Step #2. Find guest blogging opportunities
Once you’ve decided what your goals are, then you should start looking for guest blogging opportunities that are relevant to your niche. You can use these 2 tactics to find the best guest blogging opportunities.
Use Google search queries
You can use specific search queries in Google to find suitable guest posting sites. You can use different keywords, such as
- Your keyword “guest post”
- Your keyword “accepting guest posts”
- Your keyword “guest post guidelines
- Your keyword “guest post submissions”
Running these search queries on Google will help lead you to the websites that provide guest posting opportunities.
Analyze competitors’ backlink structure
You can also find guest blogging opportunities by analyzing your competitor’s backlink structure. If you have the access to tools like Ahrefs or ubersuggest, then you can have a look at your competitor’s link profile & check from where are they receiving links, then you can also pitch them & contribute a guest post on their website.
Step #3. Prepare a pitch & develop blog ideas
Once you’ve decided the sites that you want to guest post on, then the next thing that you should be doing is preparing a pitch to contact the blog owners. To prepare a pitch, you need to be well-aware of the type of content that they accept and should be familiar with their submission guidelines so that you become a good fit for their audience.
Make sure to analyze the level of the audience, whether they target B2B or B2C and topics that they publish on the site. Don’t forget to develop some blog ideas that not only cover your goals but also align with the type of content that interest their readers.
Step #4. Create a compelling guest post
Once the site owner responded to your guest posting request, the next thing that you should be doing is start writing a compelling post on the selected topic. Make sure to follow all the guidelines while writing the post so that it doesn’t get rejected for not meeting the submission rules.
Information like word count, link type, target keywords, etc should be appropriate so that it gets approved by the website owner. Don’t forget to add an author’s bio with a favourable call-to-action so that you can easily drive the readers to take the desired action.
Step #5. Follow up
After submitting your guest post, make sure to keep tabs on the comments and reply to each of them so that you can build a good relationship with the users. Also, don’t forget to share your writing piece on your social platforms so that it can attain more visibility.
Wrapping it up, we can say that guest posting is a great technique that can help you increase your brand awareness & drive more traffic to your website. Just by following these 5 steps, you can successfully publish your guest post on high authoritative websites.