Google is committed to providing its users with the best content in terms of their accuracy. Google keeps on tweaking its algorithm to ensure that only high-quality content ranks at the top of Google’s results page. However, the flip side of the changing algorithm is the risk of Google penalties.
In this digital age, every website wants to rank higher on the search engine and some websites end up using black-hat techniques which ends up getting them penalized by Google. Sometimes, penalties are well-deserved as it ensures that websites meet the standard of Google for attaining a higher position on the search engine.
If you want to rank higher on Google without getting penalized then you need to avoid undertaking any malicious tactic as Google algorithm is highly powerful & it can easily detect and penalize your site.
We’ve rounded up 7 reasons your website deserves to be penalized by Google:
Buying bad links
As we all know that backlinks are the backbone of any website so while creating your website’s backlink structure you need to create only high-authoritative links & should avoid buying bad links. Some people end up creating or buying a plethora of links but they don’t consider checking whether the links are from a good website or not. Buying bad links can have a negative impact on your website & it also gives the impression to your search engine that you’re trying to manipulate the search engine. Adding bad links in your backlink profile can make you eligible for Google penalties. Google values only those links that are relevant & valuable so if you gain any backlink through unethical practice then you are bound to get penalized by Google.
Another major reason of getting penalized by Google is keyword stuffing. While creating content for your website, you need to make sure that you avoid stuffing keywords in it as Google considers keyword stuffing as a black-hat tactic. Excessive use of keyword stuffing lowers down the quality of the content that’s why Google prohibits the keyword stuffing. When you stuff keywords in your web content then it indicates the Google algorithm that you are trying to exploit the focus keyword features for gaining a higher position in the search engine so to stop this practice Google penalizes the sites that use excessive keywords in their content.
Another major mistake that most newbie websites make is that they plagiarized the content of their site. Plagiarism is considered a serious crime in the web landscape so if you use duplicate content on your website then you can get punished by Google. Before publishing your content online, always make sure that each part of the content is fresh & unique. To be able to rank better on the search engine, you need to ensure that your content is totally original. Any type of duplicate content can make you eligible for Google penalties so you need to make sure that you are not using any scraped content.
Too many advertisements
Advertisements play a significant role when it comes to money-making however, adding advertisements beyond the recommended limit can end up getting you penalized by Google. Excessive advertisement ruins the user experience of a website which is why only limited advertisements should be added to the web pages so that it doesn’t distract the users.
The next thing that can get you penalized by Google is exchanging reciprocal links with your clients. Having a good relationship with your client is beneficial for growing your business but exchanging lots of links can be seen by Google as an attempt to manipulate the SERPs result.
Slow loading speed
In this fast-paced digital world having a slow loading website can truly make your users get shifted to your competitor’s site as no one has the patience to wait for more than 2 seconds for a website to open. Even Google doesn’t prefer ranking those sites higher that have slow loading speed. Sometimes, Google penalizes the sites for this reason so every website owner needs to ensure that his website opens up within 2 seconds.
The next reason for getting penalized by Google is having spammy comments. You need to filter your comments so that no spammy comment that makes it to your web page as it can severely tarnish your website’s authority & reputation in the search engine. There are various tools also available only with which you can keep all the spammy comments away from your site.
So, these are the 7 reasons why your website can get penalized by Google. If you want to stay away from getting penalized by Google then you need to make sure that you can not committing any of the above-stated mistakes. In this highly competitive digital world, just a small mistake is enough to get a red flag from Google & all your hard work & resources will go down the drain so always monitor your website closely.
To sum this up we can say that, Always stay cautious & be on the lookout for these reasons as no matter how well your website is performing on the search engine, a small mistake can end up getting your website penalized by Google.