From domain authority to mobile-first, backlinks, and many more, there are over 200 factors that Google uses to rank a website on the search engine. To attain a higher position in the SERPs, it is important to optimize your website keeping all the SEO factors in mind so that you can build your organic ranking in the search engine.
The digital landscape is over-crowded so to rank the most relevant & reliant websites, Google uses some ranking factors. Even though SEO requirement keeps changing from time to time, some crucial ranking factors are highly crucial to improve a website’s visibility on the search engine.
A well-optimized website can help you get more traffic over time which means you need to keep tweaking your website for the latest updates so that you can maximize exposure.
Google uses around 200 ranking factors to rank a website. And, it keeps on rolling new updates every week or month. However, not every ranking factor is equally important as some have direct influence whereas, some have an indirect influence on the search ranking.
So, if you are just starting to make a website discoverable, then you can just optimize your website for some major ranking factors that can have the most profound impact on your rankings.
In this article, we’ve rounded up the 5 crucial Google ranking factors that you shouldn’t ignore:
#1. High-quality content
In the digital space, Content is the king which means that your content should be valuable to the users to be able to rank higher on the search engine.
No matter what new algorithm update Google rolls out, quality content will always be considered as the top-ranking factor. High-quality content can boost your SEO power & help in ranking your website high on the search engine.
To make your way up to the top position in the SERPs, you need to focus on creating high-quality & valuable content that can satisfy the user intent. Also, make sure to add keywords naturally instead of stuffing them as keyword stuffing will negatively impact your SERP performance.
Thin content can make your hurt your brand as Google strictly penalizes website that has thin content. Creating long-form, valuable content can help in boosting your presence in SERPs.
After content, the most important ranking factor that you shouldn’t ignore is backlinks. When Google crawls a website for indexing, both content and backlinks go hand in hand.
Google considers backlinks as a ranking signal because when you acquire links from any authoritative website, then it signals Google that your content is valuable & trustworthy for the people. By paying close attention to your backlink structure, you can definitely boost your visibility on the search engine.
#3. Page Speed
The next ranking factor that you should optimize your website for is page speed. It is a direct ranking factor that Google uses to rank a website on the search engine. The faster a website loads, the better will be its ranking potential.
Low page speed can ruin the user experience of the website visitors so you need to optimize your website for speed to make it rank higher on the search engine. Page speed is relative as it depends on many factors such as the server’s performance, connection type, the internet package, etc.
#4. Domain Authority
The next thing that Google considers to rank a website is the domain authority. It is a direct ranking metric that can show your website’s authority in your niche. The higher the domain authority, the higher will be your chances to rank on Google. By creating backlinks from high authoritative websites, you can enhance your website’s domain authority.
#5. On-page SEO
The next ranking factor that Google uses is on-page SEO. To rank higher on the search engine, it is essential to optimize your website & make it more keyword-focused. On-page SEO is all about optimizing title tags, meta descriptions, focused keywords, and H1’s so that search engines can easily understand your webpage’s content.
So, these are the 5 crucial Google ranking factors that you shouldn’t ignore if you want to rank on a prominent position in the search engine. SEO ranking factors are evolving day by day, but these 5 factors are core ranking factors that can push your site up in the search results.
Wrapping it up, we can say that making your website discoverable on the online landscape may seem daunting, but the reality is that you can easily do it by optimizing your website keeping all the crucial ranking factors in mind. The optimizing process surely needs ongoing efforts, but it can help you perform better in organic rankings.